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Trademark 2.0: Defining Your Value In The Web 2.0 World
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ISBN: 9780615156880

ID: 6261405

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from. This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years. Books, Business, Finance and Law, Trademark 2.0: Defining Your Value In The Web 2.0 World~~Book~~9780615156880~~Todd Stephens, , , , , , , , , ,

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Trademark 2.0: Defining Your Value in the Web 2.0 World - Todd Stephens
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8, ISBN: 9780615156880

ID: 619802636

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the ´´How´´ an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years. Trademark 2.0: Defining Your Value in the Web 2.0 World Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 08.2007, R Todd Stephens, 08.2007

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Trademark 2.0: Defining Your Value in the Web 2.0 World - Todd Stephens
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ISBN: 9780615156880

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Trademark 2.0: Defining Your Value in the Web 2.0 World This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-615-15688-0, R Todd Stephens

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Trademark 2.0: Defining Your Value in the Web 2.0 World - Todd Stephens
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ISBN: 9780615156880

ID: 129829432

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the ´´How´´ an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years. Trademark 2.0: Defining Your Value in the Web 2.0 World Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, R Todd Stephens

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Trademark 2.0: Defining Your Value in the Web 2.0 World
Autor:

Stephens, Todd

Titel:

Trademark 2.0: Defining Your Value in the Web 2.0 World

ISBN-Nummer:

9780615156880

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.

Detailangaben zum Buch - Trademark 2.0: Defining Your Value in the Web 2.0 World


EAN (ISBN-13): 9780615156880
ISBN (ISBN-10): 0615156886
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: R Todd Stephens
272 Seiten
Gewicht: 0,404 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 18.11.2007 05:27:05
Buch zuletzt gefunden am 23.10.2016 21:34:05
ISBN/EAN: 9780615156880

ISBN - alternative Schreibweisen:
0-615-15688-6, 978-0-615-15688-0

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