2008, ISBN: 9780596553753

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether y… Mehr…

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own valueGoogle made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage ofSocial network effects can support a business-ever wonder how FaceBook grew so quickly?Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the WebWritten by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you. eBooks, Computing~~Graphical & Digital Media Applications~~Web Graphics & Design, Web 2.0: A Strategy Guide~~EBook~~9780596553753~~Amy Shuen, , Web 2.0: A Strategy Guide, Amy Shuen, 9780596553753, O'Reilly Media, 04/23/2008, , , , O'Reilly Media<

ISBN: 9780596553753

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether y… Mehr…

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own valueGoogle made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage ofSocial network effects can support a business-ever wonder how FaceBook grew so quickly?Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the WebWritten by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.; EPUB; Computing > Digital lifestyle > Internet guides & online services, Harvard University Press<

ISBN: 9780596553753

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether y… Mehr…

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own valueGoogle made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage ofSocial network effects can support a business-ever wonder how FaceBook grew so quickly?Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the WebWritten by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.; PDF \ Roger Martin; Computing > Digital lifestyle > Internet guides & online services, CSIRO PUBLISHING<

ISBN: 9780596553753

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. Web-20~~Amy-Shuen Technology Mobile/Graphics>Web Design>Web Design NOOK Book (eBook)… Mehr…

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. Web-20~~Amy-Shuen Technology Mobile/Graphics>Web Design>Web Design NOOK Book (eBook), O'Reilly Media, Incorporated<

ISBN: 9780596553753

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. Web-20~~Amy-Shuen Web Design>Web Design NOOK Book (eBook), O'Reilly Media, Incorporated