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Mission and Money: Understanding the University - Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch
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ISBN: 9780521735742

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Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools'' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy. Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch, Books, Business and Finance, Career Planning and Job Hunting, Labor, Mission and Money: Understanding the University Books>Business and Finance>Career Planning and Job Hunting>Labor, Cambridge University Press

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Mission and Money: Understanding the University - Burton A. Weisbrod; Jeffrey P. Ballou; Evelyn D. Asch
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Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy. business and investing,college and university,economics,education and reference,funding,industrial,management and leadership,popular economics,schools and teaching College & University, Cambridge University Press

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Mission and Money: Understanding the University - Weisbrod, Burton A. / Ballou, Jeffrey P. / Asch, Evelyn D.
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Weisbrod, Burton A. / Ballou, Jeffrey P. / Asch, Evelyn D.:
Mission and Money: Understanding the University - gebrauchtes Buch

ISBN: 9780521735742

ID: 1774286

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy. Mission and Money: Understanding the University Weisbrod, Burton A. / Ballou, Jeffrey P. / Asch, Evelyn D., Cambridge University Press

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Understanding the University This book examines the entire higher education industry and includes the rapidly growing for-profit schools. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-521-73574-2, Cambridge University Press

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Details zum Buch
Mission and Money: Understanding the University
Autor:

Weisbrod, Burton A.; Ballou, Jeffrey P.; Asch, Evelyn D.

Titel:

Mission and Money: Understanding the University

ISBN-Nummer:

9780521735742

This book examines the entire higher education industry and includes the rapidly growing for-profit schools.

Detailangaben zum Buch - Mission and Money: Understanding the University


EAN (ISBN-13): 9780521735742
ISBN (ISBN-10): 0521735742
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: CAMBRIDGE UNIV PR
339 Seiten
Gewicht: 0,481 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.04.2010 08:38:06
Buch zuletzt gefunden am 12.12.2016 18:53:00
ISBN/EAN: 9780521735742

ISBN - alternative Schreibweisen:
0-521-73574-2, 978-0-521-73574-2

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