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Making the Cisco Connection: The Story Behind the Real Internet Superpower - David  Bunnell, Adam Brate
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ISBN: 0471357111

[SR: 1862412], Hardcover, [EAN: 9780471357117], John Wiley & Sons, Inc., John Wiley & Sons, Inc., Book, [PU: John Wiley & Sons, Inc.], John Wiley & Sons, Inc., Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing's next Superpower. Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco's total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant's path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company's astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed use of technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco's technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You'll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium. Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today. Acclaim for Making the CISCO Connection "If you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you've come to the right place. Bunnell's treatment of Cisco's rise--and continued rise--is fascinating and full of human detail. It's clear that Cisco is not just a firm with great technology, but also great leaders and managers."--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of Management "Cisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco executive team exploiting IT, structuring a unique organization, and creating a dynamic strategy for this breakaway dot com company."--Richard L. Nolan, William Barclay Harding Professor of Business Administration, Harvard Business School, Cisco Systems is one of the most valuable companies in the world, yet few know very much about it. Making the Cisco Connection, by Upside Media CEO and editor David Bunnell, is a clear and comprehensive corporate history that certainly will change that. Beginning with the firm's 1984 founding at Stanford University--when Leonard Bosack and Sandy Lerner first concocted a way for different computer systems to communicate with each other--Bunnell follows the major players and their key actions in order to place this continuing Silicon Valley success story in the proper perspective. There's its meteoric rise at the cusp of the online age, when Bosack and Lerner initially devised the electronic router that is now the backbone of the Internet. There's the power struggle with a venture capitalist that ousted this once-married duo, the marketing savvy that ultimately gave their product an 80 percent market share, the acquisition strategy that has brought both allies and competitors into the fold, the culture that celebrates cooperation and fair play, the ongoing drive to become an even broader communication gateway. These and other moves, which Bunnell fully details, have built a company worth $200 billion today. "In the end," he writes, "who knows?" --Howard Rothman, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2694, Systems & Planning, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 10020724011, Strategic Planning, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 3652, Networking & Cloud Computing, 10806612011, Cloud Computing, 3666, Data in the Enterprise, 377893011, Home Networks, 3705, Internet, Groupware, & Telecommunications, 3711, Intranets & Extranets, 377894011, Network Administration, 3746, Network Security, 3740, Networks, Protocols & APIs, 3722, Wireless Networks, 5, Computers & Technology, 1000, Subjects, 283155, Books, 3573, History, 10806606011, History & Culture, 5, Computers & Technology, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 468204, Computer Science, 491298, Algorithms, 491300, Artificial Intelligence, 491306, Database Storage & Design, 491308, Graphics & Visualization, 491302, Networking, 491310, Object-Oriented Software Design, 491312, Operating Systems, 491314, Programming Languages, 491316, Software Design & Engineering, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Making the Cisco Connection: The Story Behind the Real Internet Superpower - David Bunnell
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ISBN: 9780471357117

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Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing''s next Superpower.Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco''s total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant''s path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company''s astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed use of technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco''s technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You''ll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium.Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today.Acclaim for Making the CISCO ConnectionIf you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you''ve come to the right place. Bunnell''s treatment of Cisco''s rise--and continued rise--is fascinating and full of human detail. It''s clear that Cisco is not just a firm with great technology, but also great leaders and managers.--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of ManagementCisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco David Bunnell, Books, Business and Finance, Management and Leadership, Planning and Forcasting, Making the Cisco Connection: The Story Behind the Real Internet Superpower Books>Business and Finance>Management and Leadership>Planning and Forcasting, Wiley

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ISBN: 9780471357117

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Cisco Systems, Marktführer für Router und andere Netzwerkverbindungsprodukte, gehört zu den bislang erfolgreichsten und beständigsten Internetunternehmen. Es hat seinen Markt behauptet und in 35 aufeinanderfolgenden Quartalen Gewinn gemacht. Anhand von Insiderinformationen und Interviews mit führenden Managern bei Cisco sowie anderen Branchenführern (einschließlich Microsoft, Intel und Hewlett-Packard) enthüllt Bunnell, wie das Unternehmen seine heutige Position erlangt hat, nämlich durch Erkennen Cisco Systems, Marktführer für Router und andere Netzwerkverbindungsprodukte, gehört zu den bislang erfolgreichsten und beständigsten Internetunternehmen. Es hat seinen Markt behauptet und in 35 aufeinanderfolgenden Quartalen Gewinn gemacht. Anhand von Insiderinformationen und Interviews mit führenden Managern bei Cisco sowie anderen Branchenführern (einschließlich Microsoft, Intel und Hewlett-Packard) enthüllt Bunnell, wie das Unternehmen seine heutige Position erlangt hat, nämlich durch Erkennen auffälliger Marktnischen, durch energisches Verfolgen von Mergern und Akquisitionen und durch beständige Innovation seiner Produktlinie. Darüber hinaus nennt der Autor Ciscos drei Grundprinzipien für die strategische Unternehmensplanung der Zukunft: Erwerb entscheidender Technologien, Produkte und Mitarbeiter, Einführung innovativer Managementmethoden und Erneuerung seiner Verpflichtung gegenüber Internetnutzern durch ständige Verbesserung der Produktlinie und Entwicklung von Industrienormen., [PU: Wiley]

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Making the Cisco Connection: The Story Behind the Real Internet Superpower - gebunden oder broschiert

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Making the Cisco Connection: They Story Behind the Real Internet Superpower
Autor:

Bunnell, David

Titel:

Making the Cisco Connection: They Story Behind the Real Internet Superpower

ISBN-Nummer:

9780471357117

Cisco Systems, Marktführer für Router und andere Netzwerkverbindungsprodukte, gehört zu den bislang erfolgreichsten und beständigsten Internetunternehmen. Es hat seinen Markt behauptet und in 35 aufeinanderfolgenden Quartalen Gewinn gemacht. Anhand von Insiderinformationen und Interviews mit führenden Managern bei Cisco sowie anderen Branchenführern (einschließlich Microsoft, Intel und Hewlett-Packard) enthüllt Bunnell, wie das Unternehmen seine heutige Position erlangt hat, nämlich durch Erkennen auffälliger Marktnischen, durch energisches Verfolgen von Mergern und Akquisitionen und durch beständige Innovation seiner Produktlinie. Darüber hinaus nennt der Autor Ciscos drei Grundprinzipien für die strategische Unternehmensplanung der Zukunft: Erwerb entscheidender Technologien, Produkte und Mitarbeiter, Einführung innovativer Managementmethoden und Erneuerung seiner Verpflichtung gegenüber Internetnutzern durch ständige Verbesserung der Produktlinie und Entwicklung von Industrienormen.

Detailangaben zum Buch - Making the Cisco Connection: They Story Behind the Real Internet Superpower


EAN (ISBN-13): 9780471357117
ISBN (ISBN-10): 0471357111
Gebundene Ausgabe
Erscheinungsjahr: 2000
Herausgeber: John Wiley & Sons
218 Seiten
Gewicht: 0,499 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 01.06.2007 16:14:39
Buch zuletzt gefunden am 03.12.2016 10:24:04
ISBN/EAN: 9780471357117

ISBN - alternative Schreibweisen:
0-471-35711-1, 978-0-471-35711-7

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