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The Olympic Games Effect: How Sports Marketing Builds Strong Brands - John A. Davis
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The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship. Glenn Hubbard Dean and Russell L. Carson Professor of Finance and Economics Columbia Business School John Davis' new book provides a treasure of information to guide companies as they evaluate marketing in sports in general and the Olympics in particular. Highly constructive checklists throughout the book will help companies evaluate the potential of their sponsorship investments. And the coverage of the lows as wells as the highs of Olympic-related marketing reinforces the realism and credibility of this well-written book. George Foster Paul L. and Phyllis Wattis Professor of Management Director of the Executive Program for Growing Companies Stanford University Graduate School of Business Interweaving history and economics with vignettes of heroes ancient and modern, John Davis illustrates how the Olympic Games have become the premier "heritage brand" in the era of experiential marketing. Differentiating and managing brands are perennial priorities for Marketing Science Institute's corporate sponsors. business and investing,industries and professions,marketing,marketing and sales,sales and selling,sports and entertainment Marketing & Sales, Wiley

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[SR: 314087], Hardcover, [EAN: 9780470823668], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268310, Real Estate, Property & Plant, 268311, Research & Development, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 279421, Olympic Games, 279419, Sporting Events, 279411, Other Sports, 55, Sports, Hobbies & Games, 1025612, Subjects, 266239, Books

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[SR: 832552], Gebundene Ausgabe, [EAN: 9780470823668], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58328011, Verkauf, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58390011, Sport & Fitness, 58408011, American Football, 58391011, Baseball, 58400011, Basketball, 58547011, Bergsteigen & Klettern, 57108011, Biographien, 58428011, Einzelsportarten, 58554011, Extremsportarten, 58499011, Fußball, 58417011, Golf, 58425011, Hockey, 58615011, Jagen & Fischen, 58555011, Rodeos, 58556011, Softball, 58461011, Sonstiges, 58493011, Sportarten mit Schläger, 58543011, Trainieren, 58504011, Training, 58557011, Wandern & Zelten, 58507011, Wassersport, 58480011, Weitere Teamsportarten, 58532011, Wintersport, 54071011, Genres, 52044011, Fremdsprachige Bücher

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The Olymic Games Effect --- How Sports Marketing Builds Strong Brands ---- Signed Copy - Davis, John A.
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[EAN: 9780470823668], Near Fine, [PU: John Wiley & Sons ( Asia ) Pte. Ltd., Singapure], SPORT PROFESSIONAL OLYMPIC GAMES BUSINESS BRAND COMMERCE MARKETING, 350 pages, 5 sections / parts, endnotes and c redits, index. Flawless, still like new copy. Flat signed on the tiltle page.

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Details zum Buch
The Olympic Games Effect
Autor:

Davis, John

Titel:

The Olympic Games Effect

ISBN-Nummer:

9780470823668

The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship. --Glenn Hubbard, Dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School John Davis' new book provides a treasure of information to guide companies as they evaluate marketing in sports in general and the Olympics in particular. Highly constructive checklists throughout the book will help companies evaluate the potential of their sponsorship investments. And the coverage of the lows as wells as the highs of Olympic-related marketing reinforces the realism and credibility of this well-written book. --George Foster, Paul L. and Phyllis Wattis Professor of Management, Director of the Executive Program for Growing Companies, Stanford University Graduate School of Business Interweaving history and economics with vignettes of heroes ancient and modern, John Davis illustrates how the Olympic Games have become the premier "heritage brand" in the era of experiential marketing. Differentiating and managing brands are perennial priorities for Marketing Science Institute's corporate sponsors. Davis details why so many have chosen to be major Olympic sponsors. Importantly, he provides a comprehensive checklist of questions to help other companies explore the potential and pitfalls of such sponsorships. --Earl L. Taylor, PhD, Chief Marketing Officer, Marketing Science Institute This book is worth its weight in gold medals. Learn how Coca-Cola, Visa and other great companies took wing and flew to even greater success on the high power updraft of the Olympics. A must-read for any company wanting to become a top global brand. --Rod Beckstrom, Co-author, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations John Davis' book brings to life the history and intricacies of the Olympic Games, and illustrates the best practices of sports marketing and sports sponsorship that are relevant in today's dynamic sports scene. This book deserves to be widely read. --Oon Jin Teik, Chief Executive Officer, Singapore Sports Council, Singapore Olympian, 23rd Olympic Games, 1984 Los Angeles, USA

Detailangaben zum Buch - The Olympic Games Effect


EAN (ISBN-13): 9780470823668
ISBN (ISBN-10): 0470823666
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: Wiley John + Sons
350 Seiten
Gewicht: 0,671 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 07.10.2008 18:13:03
Buch zuletzt gefunden am 29.09.2016 09:31:42
ISBN/EAN: 9780470823668

ISBN - alternative Schreibweisen:
0-470-82366-6, 978-0-470-82366-8

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