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The Social Media Management Handbook - Robert Wollan
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The Social Media Management Handbook - gebunden oder broschiert

ISBN: 9780470651247

ID: 9780470651247

Everything You Need To Know To Get Social Media Working In Your Business How do organizations manage social media effectively Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. The Social Media Management Handbook: How do organizations manage social media effectively Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. Absatz / Marketing Marketing Vermarktung, Wiley John & Sons

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[ED: Buch], [PU: Wiley John + Sons], Neuware - Nick Smith is GlobalManaging Director of MarketingTransformation in the Accenture Customer Relationship Management service line. He has over twenty years of experience in advertising, marketing, and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. twitter.com/NickXSmith, [SC: 0.00], Neuware, gewerbliches Angebot, 238x161x38 mm, [GW: 547g]

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The Social Media Management Handbook Everything You Need To Know To Get Social Media Working In Your Business - Wollan, Robert; Smith, Nick
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Wollan, Robert; Smith, Nick:
The Social Media Management Handbook Everything You Need To Know To Get Social Media Working In Your Business - gebunden oder broschiert

2011

ISBN: 0470651245

ID: A10073996

Gebundene Ausgabe Absatz / Marketing, Marketing, Vermarktung, mit Schutzumschlag neu, [PU:Wiley John + Sons]

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The Social Media Management Handbook - Robert Wollan
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[ED: Buch], [PU: Wiley John + Sons], Neuware - How do organizations manage social media effectively, [SC: 0.00], Neuware, gewerbliches Angebot, 238x161x38 mm, [GW: 547g]

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The Social Media Management Handbook - Smith, Nick/ Wollan, Robert/ Zhou, Catherine
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Details zum Buch
The Social Media Management Handbook
Autor:

Wollan, Robert; Smith, Nick

Titel:

The Social Media Management Handbook

ISBN-Nummer:

9780470651247

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Detailangaben zum Buch - The Social Media Management Handbook


EAN (ISBN-13): 9780470651247
ISBN (ISBN-10): 0470651245
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: Wiley John + Sons
352 Seiten
Gewicht: 0,547 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.10.2009 09:51:56
Buch zuletzt gefunden am 05.12.2016 08:19:44
ISBN/EAN: 9780470651247

ISBN - alternative Schreibweisen:
0-470-65124-5, 978-0-470-65124-7

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