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Implementing Crm
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ISBN: 9780470065266

ID: 14220226

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless. Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge. Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Implementing Crm~~Book~~9780470065266~~Leslie P. Willcocks, David Finnegan, , , , , , , , , ,, [PU: Wiley]

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Implementing CRM: From Technology to Knowledge - David Finnegan#Leslie P. Willcocks
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Implementing CRM: From Technology to Knowledge - neues Buch

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Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization´s ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge. Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70%. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea. Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

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Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems) - David Finnegan  Leslie P. Willcocks
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Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems) Author :David Finnegan Leslie P. Willcocks 9780470065266 0470065265, [PU: Wiley]

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Implementing CRM: From Technology to Knowledge Implementing-CRM~~David-Finnegan Business>Management>Mgt/Leadership Hardcover, Wiley

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Details zum Buch
Implementing CRM: From Technology to Knowledge
Autor:

Finnegan, David Jesse; Willcocks, Leslie P.

Titel:

Implementing CRM: From Technology to Knowledge

ISBN-Nummer:

9780470065266

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge. Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70%. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea.

Detailangaben zum Buch - Implementing CRM: From Technology to Knowledge


EAN (ISBN-13): 9780470065266
ISBN (ISBN-10): 0470065265
Gebundene Ausgabe
Erscheinungsjahr: 2007
Herausgeber: John Wiley & Sons
327 Seiten
Gewicht: 0,621 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 30.05.2007 11:25:03
Buch zuletzt gefunden am 22.10.2016 12:24:24
ISBN/EAN: 9780470065266

ISBN - alternative Schreibweisen:
0-470-06526-5, 978-0-470-06526-6

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