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Performing Consumers: Global Capital and Its Theatrical Seductions - Maurya Wickstrom
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Maurya Wickstrom:

Performing Consumers: Global Capital and Its Theatrical Seductions - Taschenbuch

ISBN: 0415339456

[SR: 444958], Paperback, [EAN: 9780415339452], Routledge, Routledge, Book, [PU: Routledge], Routledge, Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar’s Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand’s fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital’s relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate , 2221, History & Criticism, 2154, Theater, 521000, Performing Arts, 1, Arts & Photography, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491392, Theater, 684277011, Performing Arts, 468206, Humanities, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Performing Consumers: Global Capital and its Theatrical Seductions - Maurya Wickstrom
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ISBN: 9780415339452

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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatrepolitical developments in the United Statesrecent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task. Books, Business & Economics~~Marketing~~General, Performing-Consumers~~Maurya-Wickstrom, 999999999, Performing Consumers: Global Capital and its Theatrical Seductions, Maurya Wickstrom, 0415339456, Taylor & Francis, , , , , Taylor & Francis

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ISBN: 9780415339452

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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatrepolitical developments in the United Statesrecent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task. Books, Business & Economics~~Marketing~~General, Performing-Consumers~~Maurya-Wickstrom, , , , , , , , , , Taylor & Francis

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ISBN: 9780415339452

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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops. Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Performing Consumers~~Book~~9780415339452~~Maurya Wickstrom, , , , , , , , , ,, [PU: Routledge]

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Performing Consumers - Taschenbuch

ISBN: 9780415339452

Paperback, [PU: Taylor & Francis Ltd], Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas., Advertising

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Performing Consumers: Global Capital and Its Theatrical Seductions
Autor:

Wickstrom, Maurya

Titel:

Performing Consumers: Global Capital and Its Theatrical Seductions

ISBN-Nummer:

9780415339452

Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

Detailangaben zum Buch - Performing Consumers: Global Capital and Its Theatrical Seductions


EAN (ISBN-13): 9780415339452
ISBN (ISBN-10): 0415339456
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: ROUTLEDGE CHAPMAN & HALL
169 Seiten
Gewicht: 0,231 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 23.10.2007 16:20:47
Buch zuletzt gefunden am 18.06.2015 01:30:57
ISBN/EAN: 9780415339452

ISBN - alternative Schreibweisen:
0-415-33945-6, 978-0-415-33945-2

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