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A Primer For Integrated Marketing Communications - Taylor & Francis Ltd
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2004, ISBN: 9780415314213

ID: 5949557

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. Books, Business, Finance and Law~~Business and Management, A Primer For Integrated Marketing Communications~~Book~~9780415314213~~Patrick De Pelsmacker, Philip J. Kitchen, , A Primer For Integrated Marketing Communications, Patrick De Pelsmacker, 9780415314213, Taylor & Francis Ltd, 07/08/2004, , , , Taylor & Francis Ltd

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A Primer For Integrated Marketing Communications
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A Primer For Integrated Marketing Communications - neues Buch

ISBN: 9780415314213

ID: 5949557

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. Books, Business, Finance and Law~~Business and Management, A Primer For Integrated Marketing Communications~~Book~~9780415314213~~Patrick De Pelsmacker, Philip J. Kitchen, , , , , , , , , ,, [PU: Routledge]

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A Primer for Integrated Marketing Communications - Philip J. Kitchen#Patrick de Pelsmacker
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A Primer for Integrated Marketing Communications - neues Buch

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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. A Primer for Integrated Marketing Communications Buch (fremdspr.) Bücher, Taylor & Francis Ltd

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Philip J. Kitchen:
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Paperback, [PU: Taylor & Francis Ltd], This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together., Business & Management

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Primer for Integrated Marketing Communications - Philip J. Kitchen; Patrick de Pelsmacker
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2004, ISBN: 9780415314213

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Details zum Buch
Integrated Marketing Communication: A Primer
Autor:

Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip

Titel:

Integrated Marketing Communication: A Primer

ISBN-Nummer:

9780415314213

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Detailangaben zum Buch - Integrated Marketing Communication: A Primer


EAN (ISBN-13): 9780415314213
ISBN (ISBN-10): 0415314216
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: ROUTLEDGE CHAPMAN & HALL
208 Seiten
Gewicht: 0,363 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.11.2007 20:46:53
Buch zuletzt gefunden am 10.07.2016 10:41:45
ISBN/EAN: 9780415314213

ISBN - alternative Schreibweisen:
0-415-31421-6, 978-0-415-31421-3

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