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Visual Consumption - Jonathan Schroeder
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A key characteristic of the twenty-first century economy is ''the image''. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today''s market. Jonathan Schroeder, Books, Business and Finance, Marketing and Sales, Visual Consumption Books>Business and Finance>Marketing and Sales, Routledge

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Visual Consumption - Jonathan E. Schroeder#J. Schroeder
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Visual Consumption - neues Buch

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A key characteristic of the twenty-first century economy is ´the image´. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today´s market. Interpretive Marketing Research Vol.4 Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Visual Consumption - neues Buch

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A key characteristic of the twenty-first century economy is ´the image´. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today´s market. Visual Consumption Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Visual Consumption - Schroeder, Jonathan
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Schroeder, Jonathan:
Visual Consumption - neues Buch

ISBN: 9780415244244

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A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market. Business Business eBook, Taylor and Francis

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Visual Consumption - Schroeder, Jonathan
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Schroeder, Jonathan:
Visual Consumption - neues Buch

ISBN: 9780415244244

ID: 178478

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market. Business Business, Taylor and Francis

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Details zum Buch
Visual Consumption
Autor:

Schroeder, Jonathan E.; Schroeder, J.

Titel:

Visual Consumption

ISBN-Nummer:

9780415244244

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

Detailangaben zum Buch - Visual Consumption


EAN (ISBN-13): 9780415244244
ISBN (ISBN-10): 0415244242
Gebundene Ausgabe
Erscheinungsjahr: 2002
Herausgeber: ROUTLEDGE CHAPMAN & HALL
208 Seiten
Gewicht: 0,449 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.06.2007 11:08:25
Buch zuletzt gefunden am 01.09.2016 00:57:34
ISBN/EAN: 9780415244244

ISBN - alternative Schreibweisen:
0-415-24424-2, 978-0-415-24424-4

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