1987, ISBN: 9780387518206

Gebundene Ausgabe

Wiley India Pvt. Ltd, 2015. Hardcover. New. Predictive Marketing is a predictive analytics primer for organizations large and small offering practical tips and actionable strategies for… Mehr…

Wiley India Pvt. Ltd, 2015. Hardcover. New. Predictive Marketing is a predictive analytics primer for organizations large and small offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You`ll learn how to use machine-learning technologies to improve customer acquisition and customer growth and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Contents: Introduction: Who Should Read This Book Part 1 A Complete Predictive Marketing Primer Chapter 1 Big Data and Predictive Analytics are Now Easily Accessible to All Marketers Chapter 2 An Easy Primer to Predictive Analytics for Marketers Chapter 3 Get to Know Your Customers First: Build Complete Customer Profiles Chapter 4 Managing Your Customers as a Portfolio to Improve Your Valuation Part 2 Nine Easy Plays to Get Started with Predictive Marketing Chapter 5 Play One: Optimize Your Marketing Spending Using Customer Data Chapter 6 Play Two: Predict Customer Personas and Make Marketing Relevant Again Chapter 7 Play Three: Predict the Customer Journey for Life Cycle Marketing Chapter 8 Play Four: Predict Customer Value and Value-Based Marketing Chapter 9 Play Five: Predict Likelihood to Buy or Engage to Rank Customers Chapter 10 Play Six: Predict Individual Recommendations for Each Customer Chapter 11 Play Seven: Launch Predictive Programs to Convert More Customers Chapter 12 Play Eight: Launch Predictive Programs to Grow Customer Value Chapter 13 Play Nine: Launch Predictive Programs to Retain More Customers Part 3 How to Become a True Predictive Marketing Ninja Chapter 14 An Easy-to-Use Checklist of Predictive Marketing Capabilities Chapter 15 An Overview of Predictive (and Related) Marketing Technology Chapter 16 Career Advice for Aspiring Predictive Marketers Chapter 17 Privacy and the Difference Between Delightful and Invasive Chapter 18 The Future of Predictive Marketing Appendix: Overview of Customer Data Types Index Printed Pages: 272., Wiley India Pvt. Ltd, 2015, Springer-Verlag, 1990-02-01. Paperback. Good., Springer-Verlag, 1990-02-01<

1987, ISBN: 9780387518206

Gebundene Ausgabe

San Francisco, CA: Jossey-Bass, 2001. First American Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall., Jossey-Bass, 2001, McGraw Hill Education, 2010. F… Mehr…

San Francisco, CA: Jossey-Bass, 2001. First American Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall., Jossey-Bass, 2001, McGraw Hill Education, 2010. First edition. Softcover. New. Elmasri, Levine, and Carrick`s "spiral approach" to teaching operating systems develops student understanding of various operating system components early on and helps students approach the more difficult aspects of operating systems with confidence. The authors use a conversational style of writing to avoid boring the students with excessive pedantry. Table of contents PART 1: Operating Systems Overview and Background 1. Getting Started 2. Operating System Concepts, Components, and Architectures PART 2: Building Operating Systems Incrementally: A Breadth-Oriented Spiral Approach 3. A Simple, Single-Process Operating System 4. A Single-User Multitasking Operating System 5. A Single-User Multitasking/Multithreading Operating System 6. A Multiple-User Operating System 7. Parallel and Distributed Computing, Clusters, and Grids PART 3: CPU and Memory Management 8. Process Management: Concepts, Threads, and Scheduling 9. More Process Management: Interprocess Communication, Synchronization, and Deadlocks 10. Basic Memory Management 11. Advanced Memory Management PART 4: A Depth-Oriented Presentation of OS Concepts: Files Systems and Input/Output 12. File Systems--Basics 13. File Systems--Examples and More Features 14. Disk Scheduling and Input/Output Management PART 5: Networks, Distributed Systems, and Security 15. Introduction to Computer Networks 16. Protection and Security 17. Distributed Operating Systems PART 6: Case Studies 18. Windows NT? through Vista? 19. Linux: A Case Study 20. Palm OS: A Class Case Study Appendices Printed Pages: 540., McGraw Hill Education, 2010, Springer-Verlag. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside., Springer-Verlag<

ISBN: 0387518207

Taschenbuch, [EAN: 9780387518206], Springer Verlag Gmbh, Englisch, Englisch, Englisch, Springer Verlag Gmbh, Book, Springer Verlag Gmbh, Springer Verlag Gmbh, 62991011, Computer & Interne… Mehr…

Taschenbuch, [EAN: 9780387518206], Springer Verlag Gmbh, Englisch, Englisch, Englisch, Springer Verlag Gmbh, Book, Springer Verlag Gmbh, Springer Verlag Gmbh, 62991011, Computer & Internet, 63910011, Apple, 63716011, Betriebssysteme, 63260011, Certification Central, 63595011, Datenbanken, 377645011, Digitale Fotografie & Video, 63904011, Digitale Musik, 1316655031, Dokumentenmanagement, 63647011, Grafikdesign, 63681011, Hardware, 63851011, Home Computing, 63336011, Informatik, 63462011, Microsoft, 377660011, Mobile & Wireless EDV, 63116011, Netzwerke, 63381011, Programmieren, 377670011, Projektmanagement, 377663011, Sicherheit & Verschlüsselung, 63160011, Software, 63549011, Spiel- & Strategieführer, 62992011, Webentwicklung, 63532011, Wirtschaft & Kultur, 54071011, Genres, 52044011, Englische & weitere fremdsprachige Bücher, 56248011, Angewandte Mathematik, 56261011, Biomathematik, 1320305031, Computermathematik, 56251011, Differentialgleichung, 56252011, Graphentheorie, 56253011, Lineare Programmierung, 56256011, Maschinenbau & Technik, 56181011, Spieltheorie, 56255011, Vektoranalyse, 56254011, Wahrscheinlichkeit & Statistik, 56214011, Mathematik, 56047011, Fachbücher, 54071011, Genres, 52044011, Englische & weitere fremdsprachige Bücher, 208623031, Taschenbuch, 208621031, Format (binding_browse-bin), 366250011, Refinements, 52044011, Englische & weitere fremdsprachige Bücher<

1987, ISBN: 9780387518206

Good. Used book in good condition. Has wear to the cover and pages. Contains some markings such as highlighting and writing. Ex-library with the usual stamps. 100% guaranteed. 050219