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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies - Tom Funk
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[SR: 1574029], Hardcover, [EAN: 9780313351877], Praeger, Praeger, Book, [PU: Praeger], Praeger, Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.Web 2.0 is more a series of trends than a basket of things: ―More and more, power is in the hands of individual users and their networks. ―Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. ―New technology now makes rich online experiences and complex software applications possible, and at a low cost. ―Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive, 2656, Retailing, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 10806628011, Enterprise Applications, 4053, Software, 5, Computers & Technology, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684248011, Management, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 468204, Computer Science, 491298, Algorithms, 491300, Artificial Intelligence, 491306, Database Storage & Design, 491308, Graphics & Visualization, 491302, Networking, 491310, Object-Oriented Software Design, 491312, Operating Systems, 491314, Programming Languages, 491316, Software Design & Engineering, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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2008, ISBN: 0313351872

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[EAN: 9780313351877], Nouveau livre, [SC: 66.64], [PU: Praeger], Business & Economics|Management, Business & Economics|Marketing|General, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Acknowledgments Introduction: What is Web 2.0 and How Will It Change My Business? Chapter One: Power to the People Chapter Two: Pull Media, Not Push Chapter Three: The Web as Platform: The Network Is the Computer Chapter Four: Case Studies: Rapidly Changing Online Landscapes Chapter Five: Successful Online Business Models for Web 2.0 and Beyond Chapter Six: Ten Things You Should Do to Make Your Business More Web 2.0 Chapter Seven: The Dark Side: How the Latest Developments in Cyber Crime Can Ruin Your Dayor Business Chapter Eight: Web 3.0: What Does the Future Hold? Appendix A: The Technologies Driving Web 2.0 Appendix B: Web 2.0 Reading and Resource List Notes

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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
Autor:

Funk, Tom

Titel:

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

ISBN-Nummer:

9780313351877

A veteran Web marketing consultant takes managers on a tour of the new marketing venues and techniques made possible by Web 2.0.

Detailangaben zum Buch - Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies


EAN (ISBN-13): 9780313351877
ISBN (ISBN-10): 0313351872
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: PRAEGER FREDERICK A
172 Seiten
Gewicht: 0,463 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 01.06.2008 16:46:12
Buch zuletzt gefunden am 12.06.2016 05:14:53
ISBN/EAN: 9780313351877

ISBN - alternative Schreibweisen:
0-313-35187-2, 978-0-313-35187-7

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