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Competitive Identity: The New Brand Management for Nations, Cities and Regions - Simon Anholt
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Simon Anholt:

Competitive Identity: The New Brand Management for Nations, Cities and Regions - gebunden oder broschiert

ISBN: 0230500285

[SR: 746095], Hardcover, [EAN: 9780230500280], Palgrave Macmillan, Palgrave Macmillan, Book, [PU: Palgrave Macmillan], Palgrave Macmillan, Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'., 268164, International Economics, 268166, Development, 268167, Finance, 268169, Trade, 268153, Economics, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268320, International, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 275870, Government & Politics, 275890, Civil Liberties & Political Activism, 496554, Countries & Regions, 496870, Economics, 275885, International Institutions, 275882, International Relations, 275901, Political Science & Ideology, 275915, Political Structure & Processes, 275941, Reference, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Competitive Identity: The New Brand Management for Nations, Cities and Regions - Simon Anholt
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Simon Anholt:

Competitive Identity: The New Brand Management for Nations, Cities and Regions - gebunden oder broschiert

ISBN: 0230500285

[SR: 746095], Hardcover, [EAN: 9780230500280], Palgrave Macmillan, Palgrave Macmillan, Book, [PU: Palgrave Macmillan], Palgrave Macmillan, Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'., 268164, International Economics, 268166, Development, 268167, Finance, 268169, Trade, 268153, Economics, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268320, International, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 275870, Government & Politics, 275890, Civil Liberties & Political Activism, 496554, Countries & Regions, 496870, Economics, 275885, International Institutions, 275882, International Relations, 275901, Political Science & Ideology, 275915, Political Structure & Processes, 275941, Reference, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Competitive identity the new brand management for nations, cities and regions - Anholt, S.
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ISBN: 9780230500280

ID: 7a2a845f671c34ed68d78d8f53c7a33d

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity., [PU: Palgrave Macmillan]

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Competitive identity the new brand management for nations, cities and regions
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Competitive identity the new brand management for nations, cities and regions - neues Buch

ISBN: 9780230500280

ID: Da69880bf16d3f8bbcd1862605a09ad31

Ever since Simon Anholt coined the phrase Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. This book shares the author's experience in the field, and shows what countries, cities and regions can do to build and sustain their 'competitive identity'. NL true, [PU: Palgrave Macmillan]

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Competitive Identity: The New Brand Management for Nations, Cities and Regions - Anholt, Simon
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Anholt, Simon:
Competitive Identity: The New Brand Management for Nations, Cities and Regions - gebunden oder broschiert

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ID: 149375

134 Seiten 23,6 x 16,0 x 2,0 cm, Gebundene Ausgabe kleiner Riss unten in der Rückseite des Schutzumschlags, kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 128442 Versand D: 1,65 EUR, [PU:Palgrave,]

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Details zum Buch
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Autor:

Anholt, Simon

Titel:

Competitive Identity: The New Brand Management for Nations, Cities and Regions

ISBN-Nummer:

9780230500280

"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.

Detailangaben zum Buch - Competitive Identity: The New Brand Management for Nations, Cities and Regions


EAN (ISBN-13): 9780230500280
ISBN (ISBN-10): 0230500285
Gebundene Ausgabe
Erscheinungsjahr: 2007
Herausgeber: Palgrave
134 Seiten
Gewicht: 0,386 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.05.2007 10:01:31
Buch zuletzt gefunden am 06.10.2016 01:06:16
ISBN/EAN: 9780230500280

ISBN - alternative Schreibweisen:
0-230-50028-5, 978-0-230-50028-0

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