Multimodal Texts from Around the World: Cultural and Linguistic Insights - gebrauchtes Buch

EAN (ISBN-13): 9780230251632
ISBN (ISBN-10): 0230251633
Gebundene Ausgabe
Erscheinungsjahr: 2012
Herausgeber: Palgrave Macmillan

Buch in der Datenbank seit 2012-01-13T20:06:18+01:00 (Berlin)
Detailseite zuletzt geändert am 2023-01-10T19:18:55+01:00 (Berlin)
ISBN/EAN: 9780230251632

ISBN - alternative Schreibweisen:
0-230-25163-3, 978-0-230-25163-2

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Daten vom Verlag:

Autor/in: W. Bowcher
Titel: Multimodal Texts from Around the World - Cultural and Linguistic Insights
Verlag: Palgrave Macmillan; Palgrave Macmillan UK
330 Seiten
Erscheinungsjahr: 2012-07-24
London; GB
Gewicht: 0,649 kg
Sprache: Englisch
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XVI, 330 p.

BB; Semiotics; Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Allgemeine und Vergleichende Sprachwissenschaft; Semiotik und Semiologie; Verstehen; Europe; multilingual; Sociolinguistics; Cultural Studies; Communication Studies; Literary Theory; Historical Linguistics; Semiotics; Sociolinguistics; Cultural Studies; Media and Communication; Literary Theory; Historical Linguistics; Soziolinguistik; Kulturwissenschaften; Medienwissenschaften; Literaturtheorie; Historische und vergleichende Sprachwissenschaft; BC; EA; EA

List of Photographs List of Figures List of Tables Acknowledgements Notes on Contributors Introduction: Multimodal Texts from Around the World: Cultural and Linguistic Insights; W.L.Bowcher PART I: AFRICA AND THE MIDDLE EAST Nigeria: Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes; E. Akerejola Jordan: Schematic Representations in Election Advertisements in Jordan; K.Momani PARY II: EUROPE Greece: Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos ; M.Karagevrekis Finland: The Localisation of Advertising Print Media as a Multimodal Process; T.Hiippala Croatia: 'G local isation': Exploring the Dialectic between the Local and the Global; M.Stenglin Russia: Alcohol Advertising in Aeroflot ; I.Berazhny PART III: ASIA AND OCEANIA India: 'In India, nobody wants to be dark': Interpreting the Fairness Ideology Through Intersemiotic Complementarity; S.Ramakrishnan China: A Multisemiotic Analysis of a Chinese Long Scroll Painting; Y.Fang Japan: Multimodality in Japanese Anti-war Placards; W.L.Bowcher Australia: Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets; D.Economou PART IV: NORTH AND SOUTH AMERICA USA: Multilingual California: Spanish in the Market; C.Colombi Brazil: A Comparative Study of Brazilian and British Images of the Black Body; C.Magalhães & P.H.Caetano Index