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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns - Samuel L. Popkin
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ISBN: 9780226675459

ID: 978022667545

The Reasoning Voter is an insider''s look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate''s views and skills. For all their shortcomings, campaigns do matter.If you''re preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin''s The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice.—James Carville, Senior Stategist, Clinton/Gore ''92A fresh and subtle analysis of voter behavior.—Thomas Byrne Edsall, New York Review of BooksProfessor Popkin has brought V.O. Key''s contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that.—David S. Broder, The Washington Post Samuel L. Popkin, Books, Social and Cultural Studies, Political Science, Politics, History and Theory, The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Books>Social and Cultural Studies>Political Science>Politics>History and Theory, University Of Chicago Press

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ISBN: 9780226675459

ID: 978022667545

The Reasoning Voter is an insider''s look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate''s views and skills. For all their shortcomings, campaigns do matter.If you''re preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin''s The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice.—James Carville, Senior Stategist, Clinton/Gore ''92A fresh and subtle analysis of voter behavior.—Thomas Byrne Edsall, New York Review of BooksProfessor Popkin has brought V.O. Key''s contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that.—David S. Broder, The Washington Post Samuel L. Popkin, Books, Social and Cultural Studies, Political Science, Politics, History and Theory, The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Books>Social and Cultural Studies>Political Science>Politics>History and Theory, University of Chicago Press

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1984

ISBN: 0226675459

ID: 2698530

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter."If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."-James Carville, Senior Stategist, Clinton/Gore '92"A fresh and subtle analysis of voter behavior."-Thomas Byrne Edsall, New York Review of Books"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."-David S. Broder, The Washington Post behavioral sciences,education and reference,elections,elections and political process,political science,politics and government,politics and social sciences,public speaking,science and math,social sciences Elections & Political Process, University Of Chicago Press

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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns - Popkin, Samuel L.
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Popkin, Samuel L.:
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns - gebrauchtes Buch

1984, ISBN: 9780226675459

ID: 754759

"The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns "do" matter. "If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's "The Reasoning Voter." If you have time to read two books, read "The Reasoning Voter" twice."--James Carville, Senior Stategist, Clinton/Gore '92 "A fresh and subtle analysis of voter behavior."--Thomas Byrne Edsall, "New York Review of Books" "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."--David S. Broder, "The Washington Post" The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Popkin, Samuel L., University of Chicago Press

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ISBN: 9780226675459

ID: f650dfe977820e866b79a7019a95505b

AcknowledgmentsPrologue1. The Reasoning Voter2. Acquiring Data: The Process of Becoming Informed3. Going without Data: Information Shortcuts4. Going beyond the Data: Evidence and Inference in Voting5. Attributable Benefits and Political Symbols6. Expectations and Reassessments: Surges and Declines in Presidential Primaries7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '769. The Fight to Redirect the Democratic Coalition in 198410. ConclusionNotesBiographyIndex Taschenbuch / Sozialwissenschaften, Recht & Wirtschaft / Politik, Gesellschaft, Arbeit / Politikwissenschaft, [PU: University of Chicago Press]

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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
Autor:

Popkin, Samuel L.

Titel:

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

ISBN-Nummer:

9780226675459

AcknowledgmentsPrologue1. The Reasoning Voter2. Acquiring Data: The Process of Becoming Informed3. Going without Data: Information Shortcuts4. Going beyond the Data: Evidence and Inference in Voting5. Attributable Benefits and Political Symbols6. Expectations and Reassessments: Surges and Declines in Presidential Primaries7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '769. The Fight to Redirect the Democratic Coalition in 198410. ConclusionNotesBiographyIndex

Detailangaben zum Buch - The Reasoning Voter: Communication and Persuasion in Presidential Campaigns


EAN (ISBN-13): 9780226675459
ISBN (ISBN-10): 0226675459
Taschenbuch
Erscheinungsjahr: 1994
Herausgeber: UNIV OF CHICAGO PR
332 Seiten
Gewicht: 0,454 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.01.2007 18:13:27
Buch zuletzt gefunden am 05.09.2016 17:56:57
ISBN/EAN: 9780226675459

ISBN - alternative Schreibweisen:
0-226-67545-9, 978-0-226-67545-9

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