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Marketing Management (4th Edition) - Russ Winer, Ravi Dhar
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ISBN: 0136074898

[SR: 208609], Hardcover, [EAN: 9780136074892], Pearson, Pearson, Book, [PU: Pearson], Pearson, Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor., 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684248011, Management, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Management (4th Edition) - Russ Winer, Ravi Dhar
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Russ Winer, Ravi Dhar:

Marketing Management (4th Edition) - gebunden oder broschiert

ISBN: 0136074898

[SR: 208609], Hardcover, [EAN: 9780136074892], Pearson, Pearson, Book, [PU: Pearson], Pearson, Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor., 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684248011, Management, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Management - Winer, Russell S. / Dhar, Ravi
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"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall

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Marketing Management (4th Edition) - Russ Winer; Ravi Dhar
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Marketing Management (4th Edition) - gebrauchtes Buch

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Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. ? business and finance,business and investing,education and reference,marketing,marketing and sales,textbooks Marketing & Sales, Pearson

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Marketing Management - Russ Winer#Ravi Dhar
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Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. ´´ Marketing Management´´ reflects the dynamic environment inhabited by today´s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world´s leading scholars in behavioral decision-making-as a new coauthor. Marketing Management Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Prentice Hall

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Details zum Buch
Marketing Management
Autor:

Winer, Russ; Dhar, Ravi

Titel:

Marketing Management

ISBN-Nummer:

9780136074892

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. " Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Detailangaben zum Buch - Marketing Management


EAN (ISBN-13): 9780136074892
ISBN (ISBN-10): 0136074898
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Prentice Hall
528 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 04.10.2011 08:59:18
Buch zuletzt gefunden am 27.11.2016 10:48:08
ISBN/EAN: 9780136074892

ISBN - alternative Schreibweisen:
0-13-607489-8, 978-0-13-607489-2

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