A clear-sighted introduction to a complex subject, `Internal Marketing` provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining w… Mehr…
A clear-sighted introduction to a complex subject, `Internal Marketing` provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:\* Outlines state-of-the-art thinking and practice\* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management\* Highlights the techniques managers need to understand to use IM effectively within their organizations\* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors` international consulting activities Internal Marketing: A clear-sighted introduction to a complex subject, `Internal Marketing` provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:\* Outlines state-of-the-art thinking and practice\* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management\* Highlights the techniques managers need to understand to use IM effectively within their organizations\* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors` international consulting activities, Elsevier Science<
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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining … Mehr…
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to USE IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Internal Marketing~~EBook~~9780080509037~~Pervaiz K. Ahmed, Mohammed Rafiq Internal Marketing<
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining w… Mehr…
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities; EPUB; Business,Finance and Law > Business & management > Management & management techniques, Elsevier Science<
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Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
A clear-sighted introduction to a complex subject, `Internal Marketing` provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining w… Mehr…
A clear-sighted introduction to a complex subject, `Internal Marketing` provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:\* Outlines state-of-the-art thinking and practice\* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management\* Highlights the techniques managers need to understand to use IM effectively within their organizations\* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors` international consulting activities Internal Marketing: A clear-sighted introduction to a complex subject, `Internal Marketing` provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:\* Outlines state-of-the-art thinking and practice\* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management\* Highlights the techniques managers need to understand to use IM effectively within their organizations\* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors` international consulting activities, Elsevier Science<
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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining … Mehr…
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to USE IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Internal Marketing~~EBook~~9780080509037~~Pervaiz K. Ahmed, Mohammed Rafiq Internal Marketing<
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining w… Mehr…
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities; EPUB; Business,Finance and Law > Business & management > Management & management techniques, Elsevier Science<
- No. 9780080509037. Versandkosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten.
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Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
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Buch in der Datenbank seit 2007-11-27T02:23:11+01:00 (Berlin) Detailseite zuletzt geändert am 2022-03-20T12:04:58+01:00 (Berlin) ISBN/EAN: 9780080509037
ISBN - alternative Schreibweisen: 978-0-08-050903-7 Alternative Schreibweisen und verwandte Suchbegriffe: Titel des Buches: marketing
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