This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays cu… Mehr…
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Media >, [PU: McGraw Hill]<
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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays cu… Mehr…
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Media >, [PU: McGraw Hill]<
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A hand-inspected Used copy of "Essentials of Marketing Management" by Greg Marshall. Ships directly from Textbooks.com 9780078028786,0078028787,essentials,marketing,management Business & … Mehr…
A hand-inspected Used copy of "Essentials of Marketing Management" by Greg Marshall. Ships directly from Textbooks.com 9780078028786,0078028787,essentials,marketing,management Business & Economics > Business Communication > General & Other Business Communication Used, Glencoe / Macmillan / McGraw-Hill<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays cu… Mehr…
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Media >, [PU: McGraw Hill]<
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays cu… Mehr…
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Media >, [PU: McGraw Hill]<
A hand-inspected Used copy of "Essentials of Marketing Management" by Greg Marshall. Ships directly from Textbooks.com 9780078028786,0078028787,essentials,marketing,management Business & … Mehr…
A hand-inspected Used copy of "Essentials of Marketing Management" by Greg Marshall. Ships directly from Textbooks.com 9780078028786,0078028787,essentials,marketing,management Business & Economics > Business Communication > General & Other Business Communication Used, Glencoe / Macmillan / McGraw-Hill<
Free shipping on orders over $25 Shipping to USA only! Business & Economics > Business Communication > General & Other Business Communication. Versandkosten: EUR 0.00
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Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.
Detailangaben zum Buch - Essentials of Marketing Management
EAN (ISBN-13): 9780078028786 ISBN (ISBN-10): 0078028787 Taschenbuch Erscheinungsjahr: 2010 Herausgeber: MCGRAW HILL BOOK CO 371 Seiten Gewicht: 1,038 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2011-06-08T13:12:54+02:00 (Berlin) Detailseite zuletzt geändert am 2023-07-16T15:01:44+02:00 (Berlin) ISBN/EAN: 9780078028786
ISBN - alternative Schreibweisen: 0-07-802878-7, 978-0-07-802878-6 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: johnston, mcgraw hill education, marshall Titel des Buches: essentials marketing, marketing management
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