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Marketing Strategy: A Decision Focused Approach - Orville Walker, John Mullins, Jr., Harper Boyd
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Orville Walker, John Mullins, Jr., Harper Boyd:

Marketing Strategy: A Decision Focused Approach - Taschenbuch

ISBN: 0073381152

[SR: 616413], Paperback, [EAN: 9780073381152], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new , 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Strategy: A Decision Focused Approach - Orville Walker; John Mullins; Jr., Harper Boyd
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Marketing Strategy: A Decision Focused Approach - gebrauchtes Buch

ISBN: 0073381152

ID: 6760182

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. business and finance,business and investing,education and reference,management,management and leadership,marketing,marketing and sales,research,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Walker, Orville C., Jr. / Mullins, John W.:
Marketing Strategy: A Decision-Focused Approach - gebrauchtes Buch

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Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Marketing Strategy: A Decision-Focused Approach Walker, Orville C., Jr. / Mullins, John W., Irwin/McGraw-Hill

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Marketing Strategy - gebrauchtes Buch

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Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Media > Books, McGraw-Hill

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Marketing Strategy: A Decision Focused Approach - gebrauchtes Buch

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[EAN: 9780073381152], Gebraucht, sehr guter Zustand, [PU: McGraw-Hill/Irwin], Business & Economics|General, Business & Economics|Management, Business & Economics|Marketing|General, Business & Economics|Marketing|Research, All sales benefits The Maryland Book Bank

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Details zum Buch
Marketing Strategy: A Decision-Focused Approach
Autor:

Walker, Orville C. , Jr.; Mullins, John W.

Titel:

Marketing Strategy: A Decision-Focused Approach

ISBN-Nummer:

9780073381152

Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. The books strategic decision making remains the key strength of this text while separating itself from all the competitors. The 7th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Detailangaben zum Buch - Marketing Strategy: A Decision-Focused Approach


EAN (ISBN-13): 9780073381152
ISBN (ISBN-10): 0073381152
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: MCGRAW HILL BOOK CO
352 Seiten
Gewicht: 0,635 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.04.2011 04:23:31
Buch zuletzt gefunden am 04.10.2016 09:43:35
ISBN/EAN: 9780073381152

ISBN - alternative Schreibweisen:
0-07-338115-2, 978-0-07-338115-2

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