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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johny Johansson
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Global Marketing: Foreign Entry, Local Marketing, and Global Management - gebunden oder broschiert

ISBN: 0073381012

[SR: 72337], Hardcover, [EAN: 9780073381015], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that “there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global , 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Investing, 1000, Subjects, 283155, Books, 2707, Multilevel, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Investing, 1000, Subjects, 283155, Books, 21, Education & Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 69820, College & University, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 5267709011, Graduate School, 11902, Quotations, 5267708011, Schools & Teaching, 5267723011, Studying & Workbooks, 5267710011, Test Preparation, 11871, Trivia & Fun Facts, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684246011, International Business, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 1288264011, All Products, 1267878011, Products, 1267877011, 1294449011, Books, 1267878011, Products, 1267877011, 7230255011, Books, 4542705011, Just Arrived, 1267878011, Products, 1267877011, 1297808011, Books, 1294321011, Just arrived, 1267879011, Special Features, 1267877011

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johny Johansson
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Johny Johansson:

Global Marketing: Foreign Entry, Local Marketing, and Global Management - gebunden oder broschiert

2008, ISBN: 9780073381015

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Hardcover, Ships out next day, click expedited for faster shipping., Tweedehands, zeer goed, Marketing, International Business, General AAS, Global, Multilevel, General, Hardcover, Printed Books, [PU: McGraw-Hill/Irwin]

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johansson, Johny K
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Johansson, Johny K:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - gebunden oder broschiert

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johansson, Johny
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Johansson, Johny:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - gebunden oder broschiert

2008, ISBN: 9780073381015

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Global Marketing: Foreign Entry, Local Marketing, and Global Management
Autor:

Johansson, Johny K.; Johansson Johny; Johansson, Johnny

Titel:

Global Marketing: Foreign Entry, Local Marketing, and Global Management

ISBN-Nummer:

9780073381015

Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

Detailangaben zum Buch - Global Marketing: Foreign Entry, Local Marketing, and Global Management


EAN (ISBN-13): 9780073381015
ISBN (ISBN-10): 0073381012
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: MCGRAW HILL BOOK CO
662 Seiten
Gewicht: 1,643 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 18.12.2008 07:00:14
Buch zuletzt gefunden am 28.09.2016 07:38:27
ISBN/EAN: 9780073381015

ISBN - alternative Schreibweisen:
0-07-338101-2, 978-0-07-338101-5

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