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Strategic Marketing - David W. Cravens
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David W. Cravens:

Strategic Marketing - Taschenbuch

ISBN: 9780071326230

ID: 9780071326230

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. Strategic Marketing: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. BUSINESS & ECONOMICS / Marketing / General, Mcgraw-Hill Education Ltd

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Strategic Marketing
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Strategic Marketing - gebrauchtes Buch

ISBN: 9780071326230

ID: 19b54d1d8dc9f7c23a01cc2b6d0fe717

Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors w Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today., [PU: McGraw Hill]

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Strategic Marketing - David W. Cravens#Nigel F. Piercy
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David W. Cravens#Nigel F. Piercy:
Strategic Marketing - neues Buch

ISBN: 9780071326230

ID: 117327915

Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. International Edition Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, McGraw-Hill Education Ltd

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Strategic Marketing - David W. Cravens
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David W. Cravens:
Strategic Marketing - Taschenbuch

ISBN: 9780071326230

[ED: Taschenbuch], [PU: McGraw-Hill Education Ltd], Neuware - Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today., [SC: 0.00], Neuware, gewerbliches Angebot, 254x202x25 mm, [GW: 1209g]

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Strategic Marketing - David Cravens
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David Cravens:
Strategic Marketing - neues Buch

ISBN: 0071326235

ID: 0071326235

[PU: McGraw Hill]

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Details zum Buch
Strategic Marketing
Autor:

David W. Cravens

Titel:

Strategic Marketing

ISBN-Nummer:

9780071326230

Detailangaben zum Buch - Strategic Marketing


EAN (ISBN-13): 9780071326230
ISBN (ISBN-10): 0071326235
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: Mcgraw-Hill Publ.Comp.
653 Seiten
Gewicht: 1,220 kg
Sprache: Englisch

Buch in der Datenbank seit 03.07.2008 19:20:26
Buch zuletzt gefunden am 27.11.2016 10:47:46
ISBN/EAN: 9780071326230

ISBN - alternative Schreibweisen:
0-07-132623-5, 978-0-07-132623-0

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