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Punk Marketing: Get Off Your Ass and Join the Revolution - Laermer, Richard / Simmons, Mark
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Laermer, Richard / Simmons, Mark:

Punk Marketing: Get Off Your Ass and Join the Revolution - gebrauchtes Buch

ISBN: 9780061151101

ID: 196616

The marketing revolution is here, so get on the right side of the barricade and become a part of it Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In "Punk Marketing," Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, "Punk Marketing" presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With "Punk Marketing," there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. "Punk Marketing" is the first shot--soon to be heard 'round the world--of a long-awaited and breathless uprising that businesses want, deserve, and desperately need. Punk Marketing: Get Off Your Ass and Join the Revolution Laermer, Richard / Simmons, Mark, Collins

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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer; Mark Simmons
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Richard Laermer; Mark Simmons:

Punk Marketing: Get Off Your Ass and Join the Revolution - gebrauchtes Buch

ISBN: 0061151106

ID: 4757186

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff-products, services, entertainment-and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed-one they have branded "Punk Marketing"-and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers-or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot-soon to be heard 'round the world-of a long-awaited and b business and investing,marketing,marketing and sales Marketing & Sales, HarperBusiness

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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer, Mark Simmons
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Richard Laermer, Mark Simmons:
Punk Marketing: Get Off Your Ass and Join the Revolution - gebunden oder broschiert

2008

ISBN: 0061151106

[SR: 1681003], Hardcover, [EAN: 9780061151101], Collins, Collins, Book, [PU: Collins], 2008-05-01, Collins, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Punk Marketing: Get Off Your Ass and Join the Revolution - Laermer, Richard; Simmons, Mark
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Laermer, Richard; Simmons, Mark:
Punk Marketing: Get Off Your Ass and Join the Revolution - gebunden oder broschiert

2007, ISBN: 9780061151101

ID: 663086928

HarperBusiness. Hardcover. 0061151106 Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers! . Very Good. 2007-02-27. First Edition., HarperBusiness, 2007-02-27

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Punk Marketing: Get Off Your Ass and Join the Revolution - Richard Laermer, Mark Simmons
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Richard Laermer, Mark Simmons:
Punk Marketing: Get Off Your Ass and Join the Revolution - gebunden oder broschiert

ISBN: 9780061151101

ID: 885998323

HarperBusiness. Hardcover. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., HarperBusiness

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Details zum Buch
Punk Marketing: Get Off Your Ass and Join the Revolution
Autor:

Laermer, Richard; Simmons, Mark

Titel:

Punk Marketing: Get Off Your Ass and Join the Revolution

ISBN-Nummer:

9780061151101

In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics.

Detailangaben zum Buch - Punk Marketing: Get Off Your Ass and Join the Revolution


EAN (ISBN-13): 9780061151101
ISBN (ISBN-10): 0061151106
Gebundene Ausgabe
Erscheinungsjahr: 2007
Herausgeber: COLLINS
225 Seiten
Gewicht: 0,517 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.06.2007 11:33:33
Buch zuletzt gefunden am 14.08.2016 16:13:26
ISBN/EAN: 9780061151101

ISBN - alternative Schreibweisen:
0-06-115110-6, 978-0-06-115110-1

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