ISBN: 6130633289

Gebundene Ausgabe

Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviou… Mehr…

Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviour. - Buch, gebundene Ausgabe, 72 S., Beilagen: Paperback, Erschienen: 2010 Alphascript Publishing A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.<

ISBN: 9786130633288

[ED: Taschenbuch], [PU: Alphascript Publishing], Neuware - A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar produ… Mehr…

[ED: Taschenbuch], [PU: Alphascript Publishing], Neuware - A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs) it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups., [SC: 0.00], Neuware, gewerbliches Angebot, 220x150x4 mm, [GW: 124g]<

2010, ISBN: 9786130633288

[ED: Taschenbuch / Paperback], [PU: Alphascript Publishing], A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar pro… Mehr…

[ED: Taschenbuch / Paperback], [PU: Alphascript Publishing], A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs) it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups., [SC: 0.00], Neuware, gewerbliches Angebot<

2010, ISBN: 6130633289

Kartoniert / Broschiert, mit Schutzumschlag neu, [PU:Alphascript Publishing]

2010, ISBN: 6130633289

Gebundene Ausgabe

Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviou… Mehr…

Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviour. - Buch, gebundene Ausgabe, 72 S., Beilagen: Paperback, Erschienen: 2010 Alphascript Publishing<