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Market Segment
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Market Segment - Taschenbuch

ISBN: 6130633289

Gebundene Ausgabe, ID: 6374830

Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviour. - Buch, gebundene Ausgabe, 72 S., Beilagen: Paperback, Erschienen: 2010 Alphascript Publishing A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.

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Market Segment
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Market Segment - Taschenbuch

2010, ISBN: 6130633289

Gebundene Ausgabe, ID: 6374830

Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviour. - Buch, gebundene Ausgabe, 72 S., Beilagen: Paperback, Erschienen: 2010 Alphascript Publishing

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Market Segment
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Titel:

Market Segment

ISBN-Nummer:

6130633289

A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.

Detailangaben zum Buch - Market Segment


ISBN (ISBN-10): 6130633289
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010

Buch in der Datenbank seit 11.07.2008 16:49:25
Buch zuletzt gefunden am 19.01.2015 21:30:44
ISBN/EAN: 6130633289

ISBN - alternative Schreibweisen:
613-0-63328-9

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