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Kleinster Preis: 34.00 EUR, größter Preis: 34.00 EUR, Mittelwert: 34 EUR
Direct Marketing
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Direct Marketing - Taschenbuch

ISBN: 6130633246

Gebundene Ausgabe, ID: 6374827

Marketing, Mass Media, Direct- response Marketing, Toll- free Telephone Number, Database Marketing, Advertising Mail, Customer Relationship Management. - Buch, gebundene Ausgabe, 88 S., Beilagen: Paperback, Erschienen: 2010 Alphascript Publishing Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific 'call-to-action.' This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as 'response' in the industry) regardless of medium.

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Direct Marketing - Herausgegeben von Miller, Frederic P. Vandome, Agnes F. McBrewster, John
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Herausgegeben von Miller, Frederic P. Vandome, Agnes F. McBrewster, John:

Direct Marketing - Taschenbuch

2010, ISBN: 9786130633240

ID: 711204370

[ED: Softcover], [PU: Alphascript Publishing], Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.2010. 88 S.Versandfertig in 3-5 Tagen, [SC: 0.00]

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Direct Marketing
Autor:

Herausgegeben von Miller, Frederic P. Vandome, Agnes F. McBrewster, John

Titel:

Direct Marketing

ISBN-Nummer:

6130633246

Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific 'call-to-action.' This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as 'response' in the industry) regardless of medium.

Detailangaben zum Buch - Direct Marketing


EAN (ISBN-13): 9786130633240
ISBN (ISBN-10): 6130633246
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010

Buch in der Datenbank seit 23.05.2008 03:16:14
Buch zuletzt gefunden am 09.07.2010 12:36:26
ISBN/EAN: 6130633246

ISBN - alternative Schreibweisen:
613-0-63324-6, 978-613-0-63324-0

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