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Marketing And Entrepreneurship Strategies - Olusola Osineye
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Olusola Osineye:

Marketing And Entrepreneurship Strategies - neues Buch

ISBN: 9783847304630

ID: 133014878

The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs´ educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs´ educational background and the sector of operations. Of Ethnic Minority Businesses in the UK Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Marketing And Entrepreneurship Strategies - Osineye, Olusola
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Osineye, Olusola:

Marketing And Entrepreneurship Strategies - gebrauchtes Buch

ISBN: 9783847304630

ID: t06823n38597145T584U99T159

The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations., [PU: LAP Lambert Academic Publishing], [CT: Varia]

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Marketing and Entrepreneurship Strategies - Olusola Osineye
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Olusola Osineye:
Marketing and Entrepreneurship Strategies - neues Buch

ISBN: 9783847304630

Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-Strategies~~Olusola-Osineye AV Akademikerverlag GmbH & Co. KG.

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Marketing And Entrepreneurship Strategies - Osineye, Olusola
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Osineye, Olusola:
Marketing And Entrepreneurship Strategies - Taschenbuch

ISBN: 3847304631

Gebundene Ausgabe, ID: 11703282

Of Ethnic Minority Businesses in the UK - Buch, gebundene Ausgabe, 104 S., Beilagen: Paperback, Erschienen: 2012 LAP Lambert Academic Publishing

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Marketing And Entrepreneurship Strategies - Osineye, Olusola
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Osineye, Olusola:
Marketing And Entrepreneurship Strategies - Taschenbuch

2012, ISBN: 3847304631

Gebundene Ausgabe, ID: 11703282

Of Ethnic Minority Businesses in the UK - Buch, gebundene Ausgabe, 104 S., Beilagen: Paperback, Erschienen: 2012 LAP Lambert Academic Publishing

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