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How They Shop: A Research on the effect of price and communication on customer satisfaction in multi-channel shopping - Priyanka Behrani
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Priyanka Behrani:

How They Shop: A Research on the effect of price and communication on customer satisfaction in multi-channel shopping - Taschenbuch

ISBN: 3845409835

Paperback, [EAN: 9783845409832], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], LAP LAMBERT Academic Publishing, This is a research on the effect of price and communication on customer satisfaction in multi-channel shopping, namely, online and through traditional stores. There is an in-depth literature review on the various factors that have an effect on the final outcome i.e. purchase. It is believed that prices are usually lower online. If a firm competes through more than one channel, it is very important that its brand image is consistent through all the channels. Important communication like prices of the products, promotions etc. need extra attention as the company is in contact with the customer through more than one channel and in order to build a loyal customer base, it is imperative that the same information is being communicated. The sample group interviewed comprised of both, the consumers and the managers to know both sides of the story. What the consumers perceive and think at the time of making the purchase and what the managers or the companies put forth to the customers should be in sync. Open ended questions from both the sample groups helped in getting a clearer picture., 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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How They Shop: A Research on the effect of price and communication on customer satisfaction in multi-channel shopping - Priyanka Behrani
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Priyanka Behrani:

How They Shop: A Research on the effect of price and communication on customer satisfaction in multi-channel shopping - Taschenbuch

ISBN: 3845409835

Paperback, [EAN: 9783845409832], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], LAP LAMBERT Academic Publishing, This is a research on the effect of price and communication on customer satisfaction in multi-channel shopping, namely, online and through traditional stores. There is an in-depth literature review on the various factors that have an effect on the final outcome i.e. purchase. It is believed that prices are usually lower online. If a firm competes through more than one channel, it is very important that its brand image is consistent through all the channels. Important communication like prices of the products, promotions etc. need extra attention as the company is in contact with the customer through more than one channel and in order to build a loyal customer base, it is imperative that the same information is being communicated. The sample group interviewed comprised of both, the consumers and the managers to know both sides of the story. What the consumers perceive and think at the time of making the purchase and what the managers or the companies put forth to the customers should be in sync. Open ended questions from both the sample groups helped in getting a clearer picture., 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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How They Shop: A Research on the effect of price and communication on customer satisfaction in multi-channel shopping - Behrani, Priyanka
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Behrani, Priyanka:
How They Shop: A Research on the effect of price and communication on customer satisfaction in multi-channel shopping - Taschenbuch

2011

ISBN: 3845409835

ID: 12837715845

[EAN: 9783845409832], Gebraucht, sehr guter Zustand, [PU: LAP LAMBERT Academic Publishing], Very Good: a copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Most items will be dispatched the same or the next working day.

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How They Shop
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How They Shop - neues Buch

ISBN: 9783845409832

Priyanka Behrani,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General How-They-Shop~~Priyanka-Behrani AV Akademikerverlag GmbH & Co. KG.

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How They Shop - Behrani, Priyanka
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Behrani, Priyanka:
How They Shop - Taschenbuch

2011, ISBN: 3845409835

Gebundene Ausgabe, ID: 10779546

A Research on the effect of price and communication on customer satisfaction in multi-channel shopping - Buch, gebundene Ausgabe, 76 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.

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