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Service Channel Transformation In Retail Banking - Jayaraman Munusamy, Siti Faridah, A Sanmugam
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ISBN: 9783844399608

Jayaraman Munusamy, Siti Faridah, A Sanmugam,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Service-Channel-Transformation-in-Retail-Banking~~Jayaraman-Munusamy AV Akademikerverlag GmbH & Co. KG. The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale.

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Service Channel Transformation in Retail Banking - Munusamy, Jayaraman Faridah, Siti Sanmugam, A
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Munusamy, Jayaraman Faridah, Siti Sanmugam, A:

Service Channel Transformation in Retail Banking - Taschenbuch

2011, ISBN: 9783844399608

[ED: Softcover], [PU: Dictus Publishing], The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale.2011. 92 S.Versandfertig in 3-5 Tagen, [SC: 0.00]

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Service Channel Transformation in Retail Banking: A Malaysian Perspective - Jayaraman Munusamy, Siti Faridah, A Sanmugam
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Jayaraman Munusamy, Siti Faridah, A Sanmugam:
Service Channel Transformation in Retail Banking: A Malaysian Perspective - Taschenbuch

2011

ISBN: 9783844399608

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Service Channel Transformation in Retail Banking - Munusamy, Jayaraman; Faridah, Siti; Sanmugam, A
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Munusamy, Jayaraman; Faridah, Siti; Sanmugam, A:
Service Channel Transformation in Retail Banking - Taschenbuch

2011, ISBN: 3844399607

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Service Channel Transformation in Retail Banking - Munusamy, Jayaraman / Faridah, Siti / Sanmugam, A
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Munusamy, Jayaraman / Faridah, Siti / Sanmugam, A:
Service Channel Transformation in Retail Banking - Taschenbuch

2011, ISBN: 3844399607

Gebundene Ausgabe, ID: 10590170

A Malaysian Perspective - Buch, gebundene Ausgabe, 92 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.

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Service Channel Transformation in Retail Banking
Autor:

Munusamy, Jayaraman / Faridah, Siti / Sanmugam, A

Titel:

Service Channel Transformation in Retail Banking

ISBN-Nummer:

3844399607

The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale.

Detailangaben zum Buch - Service Channel Transformation in Retail Banking


EAN (ISBN-13): 9783844399608
ISBN (ISBN-10): 3844399607
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: AV Akademikerverlag GmbH & Co. KG.

Buch in der Datenbank seit 09.01.2009 20:29:23
Buch zuletzt gefunden am 04.11.2015 03:42:34
ISBN/EAN: 3844399607

ISBN - alternative Schreibweisen:
3-8443-9960-7, 978-3-8443-9960-8

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