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Low-Income Consumer Behaviour
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ISBN: 9783838349923

Ayantunji Gbadamosi,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Low-Income-Consumer-Behaviour~~AYANTUNJI-GBADAMOSI AV Akademikerverlag GmbH & Co. KG. As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling. This is because their success is inextricably linked to how satisfied consumers are in relation to their offerings. This can be very challenging considering the diversity which exists among consumers in relation to many factors such as age, gender and income. Thus, generalisation in consumer behaviour without due reference to the contextual factors identified among each consumer segment will provide a limited understanding of their decision making. Hence, this book explores the salient beliefs, central motivation, and attitudes of low-income women consumers in relation to their consumption of low-involvement grocery products. It features a comprehensive synthesis of thoughts as conceptually linked to findings from an empirical study on the day-to-day purchase behaviour of these consumers. Business students, especially those studying marketing, and marketing practitioners will benefit immensely from the insights offered in this textbook.

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2010, ISBN: 383834992X

ID: 9612580105

[EAN: 9783838349923], Neubuch, [PU: Lap Lambert Acad. Publ. Sep 2010], This item is printed on demand - Print on Demand Titel. - As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling. This is because their success is inextricably linked to how satisfied consumers are in relation to their offerings. This can be very challenging considering the diversity which exists among consumers in relation to many factors such as age, gender and income. Thus, generalisation in consumer behaviour without due reference to the contextual factors identified among each consumer segment will provide a limited understanding of their decision making. Hence, this book explores the salient beliefs, central motivation, and attitudes of low-income women consumers in relation to their consumption of low-involvement grocery products. It features a comprehensive synthesis of thoughts as conceptually linked to findings from an empirical study on the day-to-day purchase behaviour of these consumers. Business students, especially those studying marketing, and marketing practitioners will benefit immensely from the insights offered in this textbook. 164 pp. Englisch

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ISBN: 9783838349923

ID: 9783838349923

Ayantunji Gbadamosi, Paperback, English-language edition, Pub by AV Akademikerverlag GmbH & Co. KG. Books, Business & Economics~~Marketing~~General, Low-Income-Consumer-Behaviour~~AYANTUNJI-GBADAMOSI, , , , , , , , , , AV Akademikerverlag GmbH & Co. KG.

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GBADAMOSI, AYANTUNJI:
Low-Income Consumer Behaviour - Taschenbuch

2010, ISBN: 383834992X

Gebundene Ausgabe, ID: 9157758

A Contextual Focus on Women and Low-Involvement Grocery Products - Buch, gebundene Ausgabe, 164 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

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GBADAMOSI, AYANTUNJI:
Low-Income Consumer Behaviour - Taschenbuch

2010, ISBN: 383834992X

ID: 13788685857

[EAN: 9783838349923], Neubuch, This item is printed on demand for shipment within 3 working days.

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Details zum Buch
Low-Income Consumer Behaviour
Autor:

GBADAMOSI, AYANTUNJI

Titel:

Low-Income Consumer Behaviour

ISBN-Nummer:

383834992X

As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling. This is because their success is inextricably linked to how satisfied consumers are in relation to their offerings. This can be very challenging considering the diversity which exists among consumers in relation to many factors such as age, gender and income. Thus, generalisation in consumer behaviour without due reference to the contextual factors identified among each consumer segment will provide a limited understanding of their decision making. Hence, this book explores the salient beliefs, central motivation, and attitudes of low-income women consumers in relation to their consumption of low-involvement grocery products. It features a comprehensive synthesis of thoughts as conceptually linked to findings from an empirical study on the day-to-day purchase behaviour of these consumers. Business students, especially those studying marketing, and marketing practitioners will benefit immensely from the insights offered in this textbook.

Detailangaben zum Buch - Low-Income Consumer Behaviour


EAN (ISBN-13): 9783838349923
ISBN (ISBN-10): 383834992X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: AV Akademikerverlag GmbH & Co. KG.

Buch in der Datenbank seit 14.12.2009 10:12:15
Buch zuletzt gefunden am 01.08.2015 12:50:04
ISBN/EAN: 383834992X

ISBN - alternative Schreibweisen:
3-8383-4992-X, 978-3-8383-4992-3

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