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Kleinster Preis: 31.90 EUR, größter Preis: 143.09 EUR, Mittelwert: 93.39 EUR
Technology Acceptance of Connected Services in the Automotive Industry - Clemens Hiraoka
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Clemens Hiraoka:

Technology Acceptance of Connected Services in the Automotive Industry - neues Buch

2009, ISBN: 9783834918703

ID: 91e7ca44073c0ba52cecf04c33083961

Thesis, TU München, 2009 Connected Services constitute a very recent development in many industries and bridge service and product offerings. In the consumer business, one of the most prominent examples is TeleServices in the automotive industry: through a mobile data connection, diagnoses, maintenance, and also repair tasks can be performed on the vehicle while being on the road. Efficiency and security gains for both the driver and the manufacturer of the vehicle make such services a highly attractive development. Nevertheless, research and also practical experience on the acceptance and usage of such services is very limited, especially in the B2C area. The work of Clemens Hiraoka therefore contributes to the academic and managerial of technology-intensive services in at least three ways: First, the rich body of technology acceptance model (TAM) research is analyzed and consequently extended for its application on Connected Services in B2C. The theoretical framework is expanded to also include the role of traditional marketing elements such as branding and pricing. Second, this doctoral dissertation bases all quantitative analyses on a large sample of real customers, with both motivation and usage data combined. Although the risks associated with self-reported usage data (common method bias) are well known in research, very few authors are able to address it as Clemens Hiraoka does in his work, using both attitudinal and behavioral data. From there, structural equation modeling (SEM) is applied to uncover the relevant factors for accepting and using Connected Services. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8349-1870-3, Gabler

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Technology Acceptance of Connected Services in the Automotive Industry - Clemens Hiraoka
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Clemens Hiraoka:

Technology Acceptance of Connected Services in the Automotive Industry - neues Buch

2009, ISBN: 9783834918703

ID: 1001004008963394

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.Taal: Engels; Afmetingen: 0x210x148 mm; Gewicht: 233,00 gram; Verschijningsdatum: juli 2009; Druk: 1; ISBN10: 3834918709; ISBN13: 9783834918703; , Engelstalig | Paperback | 2009, Economie & Bedrijf, Accounting & Boekhouding, Marketing & Communicatie, Algemeen, Springer Fachmedien Wiesbaden

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Technology Acceptance of Connected Services in the Automotive Industry (Applied Marketing Science/Angewandte Marketingforschung) - Hiraoka, Clemens
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Hiraoka, Clemens:
Technology Acceptance of Connected Services in the Automotive Industry (Applied Marketing Science/Angewandte Marketingforschung) - Erstausgabe

2009

ISBN: 3834918709

Taschenbuch, ID: 12376

150 Seiten Taschenbuch 1. Auflage 2009.Broschiert,alles fast wie neu. Versand D: 2,20 EUR, [PU:Gabler Verlag,]

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Technology Acceptance of Connected Services in the Automotive Industry - Hiraoka, Clemens
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Technology Acceptance of Connected Services in the Automotive Industry - neues Buch

ISBN: 9783834918703

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Technology Acceptance of Connected Services in the Automotive Industry (Applied Marketing Science / Angewandte Marketingforschung) - Taschenbuch

2009, ISBN: 3834918709

ID: 20580146685

[EAN: 9783834918703], Neubuch, [PU: Gabler Verlag]

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Details zum Buch
Technology Acceptance of Connected Services in the Automotive Industry
Autor:

Hiraoka, Clemens

Titel:

Technology Acceptance of Connected Services in the Automotive Industry

ISBN-Nummer:

3834918709

:Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

Detailangaben zum Buch - Technology Acceptance of Connected Services in the Automotive Industry


EAN (ISBN-13): 9783834918703
ISBN (ISBN-10): 3834918709
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Gabler, Betriebswirt.-Vlg
150 Seiten
Gewicht: 0,234 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.06.2007 07:41:55
Buch zuletzt gefunden am 12.11.2016 21:09:34
ISBN/EAN: 3834918709

ISBN - alternative Schreibweisen:
3-8349-1870-9, 978-3-8349-1870-3

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