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International Consumer Behaviour in E-Commerce - Stefan Bodenburg
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Stefan Bodenburg:

International Consumer Behaviour in E-Commerce - neues Buch

2010, ISBN: 3828821898

ID: 15227530753

[EAN: 9783828821897], Neubuch, [PU: Tectum Verlag Jan 2010], E-BUSINESS; ELECTRONIC COMMERCE - E-COMMERCE; MARKETING; E-VENTURE; INTERNET / COMMERCE; MARKETING NET ECONOMY; E-COMMERCE ( ); ABSATZ VERMARKTUNG, Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ. 268 pp. Englisch

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International Consumer Behaviour in E-Commerce - Stefan Bodenburg
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Stefan Bodenburg:

International Consumer Behaviour in E-Commerce - neues Buch

2010, ISBN: 3828821898

ID: 15228209606

[EAN: 9783828821897], Neubuch, [PU: Tectum Verlag Jan 2010], E-BUSINESS; ELECTRONIC COMMERCE - E-COMMERCE; MARKETING; E-VENTURE; INTERNET / COMMERCE; MARKETING NET ECONOMY; E-COMMERCE ( ); ABSATZ VERMARKTUNG, Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ. 268 pp. Englisch

Neues Buch Abebooks.de
Agrios-Buch, Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
International Consumer Behaviour in E-Commerce - Stefan Bodenburg
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Stefan Bodenburg:
International Consumer Behaviour in E-Commerce - neues Buch

2010

ISBN: 3828821898

ID: 15228216862

[EAN: 9783828821897], Neubuch, [PU: Tectum Verlag Jan 2010], E-BUSINESS; ELECTRONIC COMMERCE - E-COMMERCE; MARKETING; E-VENTURE; INTERNET / COMMERCE; MARKETING NET ECONOMY; E-COMMERCE ( ); ABSATZ VERMARKTUNG, Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ. 268 pp. Englisch

Neues Buch Abebooks.de
Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
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International Consumer Behaviour in E-Commerce - Stefan Bodenburg
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Stefan Bodenburg:
International Consumer Behaviour in E-Commerce - neues Buch

2015, ISBN: 9783828821897

[ED: Buch], [PU: Tectum Verlag], Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ., [SC: 0.00]

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Carl Hübscher GmbH
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International Consumer Behaviour in E-Commerce Online Auction Web Site Acceptance in New Zealand and Germany - Bodenburg, Stefan
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Bodenburg, Stefan:
International Consumer Behaviour in E-Commerce Online Auction Web Site Acceptance in New Zealand and Germany - neues Buch

2010, ISBN: 3828821898

ID: A12499211

Kartoniert / Broschiert E-Business, Electronic Commerce - E-Commerce, Electronic Marketing, E-Venture, Internet / Electronic Commerce, Marketing / Electronic Commerce, Net Economy, E-Commerce ( Electronic Commerce ), Absatz / Marketing, Marketing, Vermarktung, mit Schutzumschlag neu, [PU:Tectum Verlag]

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Details zum Buch
International Consumer Behaviour in E-Commerce
Autor:

Bodenburg, Stefan

Titel:

International Consumer Behaviour in E-Commerce

ISBN-Nummer:

3828821898

Detailangaben zum Buch - International Consumer Behaviour in E-Commerce


EAN (ISBN-13): 9783828821897
ISBN (ISBN-10): 3828821898
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Tectum Verlag
250 Seiten
Gewicht: 0,394 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.01.2009 12:35:15
Buch zuletzt gefunden am 04.05.2016 21:03:45
ISBN/EAN: 3828821898

ISBN - alternative Schreibweisen:
3-8288-2189-8, 978-3-8288-2189-7

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