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Media and Convergence Management
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Media and Convergence Management - gebunden oder broschiert

2013, ISBN: 9783642361623

[ED: Buch, gebundene Ausgabe], [PU: Springer, Berlin], KURZE BESCHREIBUNG/ANMERKUNGEN: This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management. AUSFÜHRLICHERE BESCHREIBUNG: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes. INHALT: Introduction.- Part I: Convergence and Strategic Management. Part II: Convergence and Advertising and Marketing.- Part III: Convergence and Consumer Behavior.- Part IV: Convergence and Technology.- Part V: Convergence and Journalism.- Part VI: Future Outlook., [SC: 0.00], Neuware, gewerbliches Angebot, H: 244mm, B: 161mm, T: 28mm, [GW: 739g]

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Media and Convergence Management
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Media and Convergence Management - gebunden oder broschiert

2013, ISBN: 9783642361623

[ED: Buch, gebundene Ausgabe], [PU: Springer, Berlin], KURZE BESCHREIBUNG/ANMERKUNGEN: This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management. AUSFÜHRLICHERE BESCHREIBUNG: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes. INHALT: Introduction.- Part I: Convergence and Strategic Management. Part II: Convergence and Advertising and Marketing.- Part III: Convergence and Consumer Behavior.- Part IV: Convergence and Technology.- Part V: Convergence and Journalism.- Part VI: Future Outlook., [SC: 5.50], Neuware, gewerbliches Angebot, H: 244mm, B: 161mm, T: 28mm, [GW: 739g]

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Media and Convergence Management - Sandra Diehl
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Sandra Diehl:
Media and Convergence Management - neues Buch

ISBN: 9783642361623

[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes., [SC: 0.00], Neuware, gewerbliches Angebot, 244x169x30 mm, [GW: 785g]

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Media and Convergence Management
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Media and Convergence Management - neues Buch

ISBN: 9783642361623

ID: df7677714be91d4f462d9fad1b079fee

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management., [PU: Springer, Berlin/Heidelberg/New York, NY]

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Media and Convergence Management - Sandra Diehl; Matthias Karmasin
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Sandra Diehl; Matthias Karmasin:
Media and Convergence Management - gebunden oder broschiert

2013, ISBN: 9783642361623

ID: 25529201

2013, Hardcover, Buch, [PU: Springer Berlin]

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Details zum Buch
Media and Convergence Management
Autor:

Sandra Diehl

Titel:

Media and Convergence Management

ISBN-Nummer:

3642361625

Detailangaben zum Buch - Media and Convergence Management


EAN (ISBN-13): 9783642361623
ISBN (ISBN-10): 3642361625
Gebundene Ausgabe
Erscheinungsjahr: 2013
Herausgeber: Springer-Verlag GmbH
406 Seiten
Gewicht: 0,741 kg
Sprache: Englisch

Buch in der Datenbank seit 09.07.2007 01:05:06
Buch zuletzt gefunden am 06.11.2016 15:22:35
ISBN/EAN: 3642361625

ISBN - alternative Schreibweisen:
3-642-36162-5, 978-3-642-36162-3

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