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Television Marketing - Jasmin Baumann
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Jasmin Baumann:

Television Marketing - neues Buch

ISBN: 9783639414714

ID: 543a52df9ab4896a1efa0ea81affa223

Characteristics, Instruments and Impact Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te­le­vi­sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar­ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in­dus­try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series "Ally McBeal", the communication in­struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-639-41471-4, AV Akademikerverlag

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Television Marketing - Jasmin Baumann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Jasmin Baumann:

Television Marketing - neues Buch

ISBN: 9783639414714

ID: 130512065

Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te­le­vi­sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar­ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in­dus­try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series ´´Ally McBeal´´, the communication in­struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. Characteristics, Instruments and Impact Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, AV Akademikerverlag

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Television Marketing - Jasmin Baumann
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Jasmin Baumann:
Television Marketing - Taschenbuch

2012

ISBN: 3639414713

ID: 10407758894

[EAN: 9783639414714], Neubuch, [PU: Av Akademikerverlag Mai 2012], This item is printed on demand - Print on Demand Titel. - Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series Ally McBeal , the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. 80 pp. Englisch

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Television Marketing - Baumann, Jasmin
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Baumann, Jasmin:
Television Marketing - Taschenbuch

ISBN: 9783639414714

[ED: Softcover], [PU: Av Akademikerverlag], Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private television channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the market situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the industry. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series "Ally McBeal", the communication instruments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.80 S.Versandfertig in 3-5 Tagen, [SC: 0.00]

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Television Marketing - Jasmin Baumann
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Jasmin Baumann:
Television Marketing - neues Buch

ISBN: 9783639414714

ID: 2e66d7d097fd2b4add673ec25dd7f83e

Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series Ally McBeal , the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. Buch / Broschur, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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