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I Die therefore I Buy - Applications of Terror Management Theory to Consumer Behavior Research
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I Die therefore I Buy - Applications of Terror Management Theory to Consumer Behavior Research - Taschenbuch

2012, ISBN: 9783639405293

[ED: Taschenbuch / Paperback], [PU: AV Akademikerverlag], Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives., [SC: 0.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 8mm, [GW: 224g]

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I Die therefore I Buy - Thomas Marchlewski
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Thomas Marchlewski:

I Die therefore I Buy - Taschenbuch

2012, ISBN: 3639405293

ID: 10407758040

[EAN: 9783639405293], Neubuch, [PU: AV Akademikerverlag Mai 2012], This item is printed on demand - Print on Demand Titel. Neuware - Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives. 156 pp. Englisch

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I Die therefore I Buy - Marchlewski, Thomas
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Marchlewski, Thomas:
I Die therefore I Buy - Taschenbuch

ISBN: 9783639405293

[ED: Softcover], [PU: Av Akademikerverlag], Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives.156 S. 220 mmVersandfertig in 3-5 Tagen, [SC: 0.00]

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I Die therefore I Buy: Applications of Terror Management Theory to Consumer Behavior Research - Marchlewski, Thomas
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Marchlewski, Thomas:
I Die therefore I Buy: Applications of Terror Management Theory to Consumer Behavior Research - Taschenbuch

2012, ISBN: 3639405293

ID: 13788275220

[EAN: 9783639405293], Neubuch, [PU: AV Akademikerverlag], This item is printed on demand for shipment within 3 working days.

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I Die therefore I Buy - Thomas Marchlewski
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Thomas Marchlewski:
I Die therefore I Buy - Taschenbuch

ISBN: 9783639405293

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Details zum Buch
I Die therefore I Buy
Autor:

Marchlewski, Thomas

Titel:

I Die therefore I Buy

ISBN-Nummer:

3639405293

Detailangaben zum Buch - I Die therefore I Buy


EAN (ISBN-13): 9783639405293
ISBN (ISBN-10): 3639405293
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: AV Akademikerverlag

Buch in der Datenbank seit 22.07.2009 13:57:25
Buch zuletzt gefunden am 03.11.2016 17:26:10
ISBN/EAN: 3639405293

ISBN - alternative Schreibweisen:
3-639-40529-3, 978-3-639-40529-3

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