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Emotions and Switching Barriers - in Full-Service Restaurants
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Emotions and Switching Barriers - in Full-Service Restaurants - Taschenbuch

2009, ISBN: 9783639221251

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], The present study represents the first attempt to develop a reliable and valid emotion scale that may be used to assess customers emotional experiences in the full-service restaurant industry. This measurement may be used to explain downstream variables (e.g., quality, price/value, word-of- mouth, repurchase, and attitudes). That is, the developed scale would act as a stimulus for additional research that develops more integrative theories in explaining restaurant customer behaviors. In the second part of this study, the previous framework of intention formation was extended by incorporating switching barriers. The results showed that switching barriers decrease the likelihood of customer switching intention even when other factors (e.g., unfavorable assessment of restaurant attributes/dissatisfaction) foster customers switching. Thus, the active use of components of switching barriers, such as developing superior menu items, presenting a clean/attractive dining area, providing reliable benefit programs and services, building up relational bonds, and treating customers in a special manner are strongly recommended to restaurant operators., [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 145g]

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Emotions and Switching Barriers - Han, Heesup
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Han, Heesup:

Emotions and Switching Barriers - Taschenbuch

2009, ISBN: 9783639221251

[ED: Softcover], [PU: Vdm Verlag Dr. Müller], The present study represents the first attempt to develop a reliable and valid emotion scale that may be used to assess customers' emotional experiences in the full-service restaurant industry. This measurement may be used to explain downstream variables (e.g., quality, price/value, word-of- mouth, repurchase, and attitudes). That is, the developed scale would act as a stimulus for additional research that develops more integrative theories in explaining restaurant customer behaviors. In the second part of this study, the previous framework of intention formation was extended by incorporating switching barriers. The results showed that switching barriers decrease the likelihood of customer switching intention even when other factors (e.g., unfavorable assessment of restaurant attributes/dissatisfaction) foster customers' switching. Thus, the active use of components of switching barriers, such as developing superior menu items, presenting a clean/attractive dining area, providing reliable benefit programs and services, building up relational bonds, and treating customers in a special manner are strongly recommended to restaurant operators.2009. 104 S.Versandfertig in 3-5 Tagen, [SC: 0.00]

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Emotions and Switching Barriers - Han, Heesup
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Han, Heesup:
Emotions and Switching Barriers - Taschenbuch

2009

ISBN: 9783639221251

[ED: Softcover], [PU: Vdm Verlag Dr. Müller], The present study represents the first attempt to develop a reliable and valid emotion scale that may be used to assess customers emotional experiences in the full-service restaurant industry. This measurement may be used to explain downstream variables (e.g., quality, price/value, word-of- mouth, repurchase, and attitudes). That is, the developed scale would act as a stimulus for additional research that develops more integrative theories in explaining restaurant customer behaviors. In the second part of this study, the previous framework of intention formation was extended by incorporating switching barriers. The results showed that switching barriers decrease the likelihood of customer switching intention even when other factors (e.g., unfavorable assessment of restaurant attributes/dissatisfaction) foster customers switching. Thus, the active use of components of switching barriers, such as developing superior menu items, presenting a clean/attractive dining area, providing reliable benefit programs and services, building up relational bonds, and treating customers in a special manner are strongly recommended to restaurant operators.2009. 104 S.Versandfertig in 3-5 Tagen, [SC: 0.00]

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Emotions and Switching Barriers: in Full-Service Restaurants - Heesup Han
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Heesup Han:
Emotions and Switching Barriers: in Full-Service Restaurants - Taschenbuch

ISBN: 3639221257

Taschenbuch, [EAN: 9783639221251], VDM Verlag Dr. Müller, Englisch, Englisch, Englisch, VDM Verlag Dr. Müller, Book, VDM Verlag Dr. Müller, VDM Verlag Dr. Müller, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 208623031, Taschenbuch, 208621031, Format (binding_browse-bin), 366250011, Refinements, 52044011, Fremdsprachige Bücher

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Emotions and Switching Barriers: in Full-Service Restaurants - Heesup Han
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Heesup Han:
Emotions and Switching Barriers: in Full-Service Restaurants - Taschenbuch

ISBN: 3639221257

Taschenbuch, [EAN: 9783639221251], VDM Verlag Dr. Müller, Englisch, Englisch, Englisch, VDM Verlag Dr. Müller, Book, VDM Verlag Dr. Müller, VDM Verlag Dr. Müller, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 208623031, Taschenbuch, 208621031, Format (binding_browse-bin), 366250011, Refinements, 52044011, Fremdsprachige Bücher

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Details zum Buch
Emotions and Switching Barriers: in Full-Service Restaurants
Autor:

Han, Heesup

Titel:

Emotions and Switching Barriers: in Full-Service Restaurants

ISBN-Nummer:

3639221257

The present study represents the first attempt to develop a reliable and valid emotion scale that may be used to assess customers' emotional experiences in the full-service restaurant industry. This measurement may be used to explain downstream variables (e.g., quality, price/value, word-of- mouth, repurchase, and attitudes). That is, the developed scale would act as a stimulus for additional research that develops more integrative theories in explaining restaurant customer behaviors. In the second part of this study, the previous framework of intention formation was extended by incorporating switching barriers. The results showed that switching barriers decrease the likelihood of customer switching intention even when other factors (e.g., unfavorable assessment of restaurant attributes/dissatisfaction) foster customers' switching. Thus, the active use of components of switching barriers, such as developing superior menu items, presenting a clean/attractive dining area, providing reliable benefit programs and services, building up relational bonds, and treating customers in a special manner are strongly recommended to restaurant operators.

Detailangaben zum Buch - Emotions and Switching Barriers: in Full-Service Restaurants


EAN (ISBN-13): 9783639221251
ISBN (ISBN-10): 3639221257
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: VDM Verlag
104 Seiten
Gewicht: 0,171 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 31.07.2008 11:58:05
Buch zuletzt gefunden am 24.10.2016 00:17:39
ISBN/EAN: 3639221257

ISBN - alternative Schreibweisen:
3-639-22125-7, 978-3-639-22125-1

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