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Positioning a Tourist Destination - Mrinmoy K Sarma
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ISBN: 9783639164848

ID: cbefc20fa0a342c3fff0159488da76a5

Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the culmination of a Doctoral study in the end of the 1990s, the book is rich in methodology and analysis prudent for such a work. Simply put, the work first tries to ascertain the preferences on various variables including travel, stay, sightseeing etc. of the tourists and potential tourists. Their perceptions on the destination are also elicited through a survey. The responses thus gathered are treated with factor analysis and finally an ideal two- dimensional position for the destination is arrived at. The destination marketers can use this position (and the methodology to arrive at such suitable positions for other destinations) to broadly target their objectives and efforts in order to attract and satisfy the desired segments of tourists. This work can very well be used as reference for marketing especially for tourism or services marketing. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Positioning a Tourist Destination - neues Buch

ISBN: 9783639164848

ID: 68738042

Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the culmination of a Doctoral study in the end of the 1990s, the book is rich in methodology and analysis prudent for such a work. Simply put, the work first tries to ascertain the preferences on various variables including travel, stay, sightseeing etc. of the tourists and potential tourists. Their perceptions on the destination are also elicited through a survey. The responses thus gathered are treated with factor analysis and finally an ideal two- dimensional position for the destination is arrived at. The destination marketers can use this position (and the methodology to arrive at such suitable positions for other destinations) to broadly target their objectives and efforts in order to attract and satisfy the desired segments of tourists. This work can very well be used as reference for marketing especially for tourism or services marketing. An Exploration in North-East India Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, VDM Verlag

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Positioning a Tourist Destination - Mrinmoy K. Sarma
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ISBN: 9783639164848

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An Exploration in North-East India Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the culmination of a Doctoral study in the end of the 1990s, the book is rich in methodology and analysis prudent for such a work. Simply put, the work first tries to ascertain the preferences on various variables including travel, stay, sightseeing etc. of the tourists and potential tourists. Their perceptions on the destination are also elicited through a survey. The responses thus gathered are treated with factor analysis and finally an ideal two- dimensional position for the destination is arrived at. The destination marketers can use this position (and the methodology to arrive at such suitable positions for other destinations) to broadly target their objectives and efforts in order to attract and satisfy the desired segments of tourists. This work can very well be used as reference for marketing especially for tourism or services marketing. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-639-16484-8, VDM

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Positioning a Tourist Destination - Mrinmoy K. Sarma
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Mrinmoy K. Sarma:
Positioning a Tourist Destination - neues Buch

ISBN: 9783639164848

ID: 223529004

Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the culmination of a Doctoral study in the end of the 1990s, the book is rich in methodology and analysis prudent for such a work. Simply put, the work first tries to ascertain the preferences on various variables including travel, stay, sightseeing etc. of the tourists and potential tourists. Their perceptions on the destination are also elicited through a survey. The responses thus gathered are treated with factor analysis and finally an ideal two- dimensional position for the destination is arrived at. The destination marketers can use this position (and the methodology to arrive at such suitable positions for other destinations) to broadly target their objectives and efforts in order to attract and satisfy the desired segments of tourists. This work can very well be used as reference for marketing especially for tourism or services marketing. An Exploration in North-East India Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, VDM

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Positioning a Tourist Destination
Autor:

Sarma, Mrinmoy K

Titel:

Positioning a Tourist Destination

ISBN-Nummer:

3639164849

Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the culmination of a Doctoral study in the end of the 1990s, the book is rich in methodology and analysis prudent for such a work. Simply put, the work first tries to ascertain the preferences on various variables including travel, stay, sightseeing etc. of the tourists and potential tourists. Their perceptions on the destination are also elicited through a survey. The responses thus gathered are treated with factor analysis and finally an ideal two- dimensional position for the destination is arrived at. The destination marketers can use this position (and the methodology to arrive at such suitable positions for other destinations) to broadly target their objectives and efforts in order to attract and satisfy the desired segments of tourists. This work can very well be used as reference for marketing - especially for tourism or services marketing.

Detailangaben zum Buch - Positioning a Tourist Destination


EAN (ISBN-13): 9783639164848
ISBN (ISBN-10): 3639164849
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag

Buch in der Datenbank seit 17.06.2007 11:40:02
Buch zuletzt gefunden am 20.11.2016 15:39:55
ISBN/EAN: 3639164849

ISBN - alternative Schreibweisen:
3-639-16484-9, 978-3-639-16484-8

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