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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners
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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners - Taschenbuch

2008, ISBN: 9783639046212

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), "Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations., [SC: 0.00], Neuware, gewerbliches Angebot, 220 mm, [GW: 150g]

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Communication Innovators or Laggards? - Carol Savery
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ISBN: 9783639046212

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Diffusion of Innovations by U.S. Public Relations Practitioners Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), "Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-639-04621-2, VDM

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Communication Innovators or Laggards?
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Communication Innovators or Laggards? - neues Buch

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Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), "Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Sozialwissenschaften allgemein, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Communication Innovators or Laggards?: Diffusion of Innovations by U.S. Public Relations Practitioners - Carol Savery
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Carol Savery:
Communication Innovators or Laggards?: Diffusion of Innovations by U.S. Public Relations Practitioners - Taschenbuch

2008, ISBN: 9783639046212

ID: 599414670

VDM Verlag, 2008-07-29. Paperback. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., VDM Verlag, 2008-07-29

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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners - Carol Savery
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Carol Savery:
Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners - Taschenbuch

ISBN: 9783639046212

Paperback, [PU: VDM Verlag Dr. Mueller e.K.], Communication Studies, Communication Studies

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Details zum Buch
Communication Innovators or Laggards?
Autor:

Savery, Carol

Titel:

Communication Innovators or Laggards?

ISBN-Nummer:

3639046218

Everett M. Rogers\' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), \"Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system\" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations.

Detailangaben zum Buch - Communication Innovators or Laggards?


EAN (ISBN-13): 9783639046212
ISBN (ISBN-10): 3639046218
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: VDM Verlag
100 Seiten
Gewicht: 0,165 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 14.07.2007 21:50:25
Buch zuletzt gefunden am 25.11.2016 14:58:41
ISBN/EAN: 3639046218

ISBN - alternative Schreibweisen:
3-639-04621-8, 978-3-639-04621-2

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