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In What Way Has The Globalisation Of Advertising Affected National And Local Cultures And Identities?
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2003, ISBN: 9783638643078

ID: 9783638643078

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. Books, Social Sciences~~Ethnic Studies~~General, In-What-Way-Has-the-Globalisation-of-Advertising-Affected-National-and-Local-Cultures-and-Identities~~Florian-Mayer, , , , , , , , , , GRIN Verlag

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In what way has the globalisation of advertising affected national and local cultures and identities? - Florian Mayer
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In what way has the globalisation of advertising affected national and local cultures and identities? - neues Buch

2007, ISBN: 9783638643078

ID: 690879356

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. In what way has the globalisation of advertising affected national and local cultures and identities? Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.10.2007, GRIN, .200

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In what way has the globalisation of advertising affected national and local cultures and identities? - Florian Mayer
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In what way has the globalisation of advertising affected national and local cultures and identities? Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-638-64307-8, GRIN

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In what way has the globalisation of advertising affected national and local cultures and identities? - Florian Mayer
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Florian Mayer:
In what way has the globalisation of advertising affected national and local cultures and identities? - neues Buch

2003, ISBN: 9783638643078

ID: 116386559

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. In what way has the globalisation of advertising affected national and local cultures and identities? Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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In what way has the globalisation of advertising affected national and local cultures and identities? - Florian Mayer
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2007, ISBN: 3638643077

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[EAN: 9783638643078], Neubuch, [PU: Grin Verlag Okt 2007], This item is printed on demand - Print on Demand Titel. - Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, printed single-sided, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases. 64 pp. Englisch

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In what way has the globalisation of advertising affected national and local cultures and identities?
Autor:

Mayer, Florian

Titel:

In what way has the globalisation of advertising affected national and local cultures and identities?

ISBN-Nummer:

3638643077

Essay aus dem Jahr 2003 im Fachbereich Kulturwissenschaft, einseitig bedruckt, Note: 82, University of Leeds (Trinity and All Saints College), Veranstaltung: National and Global Culture, 106 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases.

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EAN (ISBN-13): 9783638643078
ISBN (ISBN-10): 3638643077
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: GRIN Verlag
64 Seiten
Gewicht: 0,105 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.03.2008 13:19:47
Buch zuletzt gefunden am 28.10.2016 21:38:46
ISBN/EAN: 3638643077

ISBN - alternative Schreibweisen:
3-638-64307-7, 978-3-638-64307-8

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