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The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Johan Stenebo, Ella Fallgren (Translator)
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Johan Stenebo, Ella Fallgren (Translator):

The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Taschenbuch

2010, ISBN: 1906142750

[SR: 408417], Paperback, [EAN: 9781906142759], Gibson Square Books Ltd, Gibson Square Books Ltd, Book, [PU: Gibson Square Books Ltd], 2010-11-25, Gibson Square Books Ltd, Johan Stenebo was for 20 years one of the leading directors of IKEA while it turned itself into the world's largest flatpack furniture retailer with 700 million visitors a year. During these years, he was the personal assistant to Ingvar Kamprad, the billionaire founder and owner of IKEA, set up its Leeds store that broke profit records, was global director of key furniture areas, and latterly CEO of investment company IKEA Greentech. In this authoritative book, he writes frankly about Kamprad's inspirational leadership of the company built in his image from a provincial store in Sweden, as well as Kamprad's Nazi links, IKEA's low wage bill, exceptional profits, complex Stasi-like business culture with spies, and resourceful ways of using the media and companies like Greenpeace and WWF to cover environmental issues. No company director has ever written a more open book about the company's extraordinary success and failures (and he is likely the last)., 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 922328, Materials & Industries, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 922194, Ecology, 922198, Animal Ecology, 922204, Biodiversity, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496712, Environmental Philosophy, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 118862031, Amazon Green, 284658, Shops

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The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Johan Stenebo, Ella Fallgren (Translator)
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Johan Stenebo, Ella Fallgren (Translator):

The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Taschenbuch

2010, ISBN: 1906142750

[SR: 738045], Paperback, [EAN: 9781906142759], Gibson Square Books Ltd, Gibson Square Books Ltd, Book, [PU: Gibson Square Books Ltd], 2010-11-25, Gibson Square Books Ltd, Johan Stenebo was for 20 years one of the leading directors of IKEA while it turned itself into the world's largest flatpack furniture retailer with 700 million visitors a year. During these years, he was the personal assistant to Ingvar Kamprad, the billionaire founder and owner of IKEA, set up its Leeds store that broke profit records, was global director of key furniture areas, and latterly CEO of investment company IKEA Greentech. In this authoritative book, he writes frankly about Kamprad's inspirational leadership of the company built in his image from a provincial store in Sweden, as well as Kamprad's Nazi links, IKEA's low wage bill, exceptional profits, complex Stasi-like business culture with spies, and resourceful ways of using the media and companies like Greenpeace and WWF to cover environmental issues. No company director has ever written a more open book about the company's extraordinary success and failures (and he is likely the last)., 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 922328, Materials & Industries, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 922194, Ecology, 922198, Animal Ecology, 922204, Biodiversity, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496712, Environmental Philosophy, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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IKEA: The First Ever Insider Story About IKEA (and Last)
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IKEA: The First Ever Insider Story About IKEA (and Last) - Taschenbuch

ISBN: 1906142750

[SR: 2105739], Paperback, [EAN: 9781906142759], Gibson Square Books Ltd, Gibson Square Books Ltd, Book, [PU: Gibson Square Books Ltd], Gibson Square Books Ltd, 927726, Subjects, 933484, Arts & Photography, 934986, Biographies & Memoirs, 935522, Business & Investing, 4142731, Calendars, 935948, Children's Books, 953666, Christian Books & Bibles, 13932641, Comics & Graphic Novels, 939082, Computers & Technology, 940804, Cookbooks, Food & Wine, 943356, Crafts, Hobbies & Home, 952366, Education & Reference, 942318, Gay & Lesbian, 942402, Health, Fitness & Dieting, 927728, History, 941378, Humour & Entertainment, 927730, Law, 927790, Literature & Fiction, 948300, Medical Books, 948808, Mystery, Thriller & Suspense, 950640, Parenting & Relationships, 5489589011, Politics & Social Sciences, 950756, Professional & Technical, 953420, Religion & Spirituality, 955190, Romance, 956280, Science & Math, 957368, Science Fiction & Fantasy, 943272, Self-Help, 959466, Sports & Outdoors, 959978, Teens, 15115321, Textbooks, 960696, Travel, 680096011, French Books (Livres en français), 916520, Books

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The Truth About Ikea: How Ikea Built Its Global Furniture Brand - Ella Fallgren (Translator), Johan Stenebo
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Ella Fallgren (Translator), Johan Stenebo:
The Truth About Ikea: How Ikea Built Its Global Furniture Brand - Taschenbuch

2010, ISBN: 9781906142759

ID: 13534055761

Paperback, Very Good: a copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Most items will be dispatched the same or the next working day., [PU: Gibson Square Books Ltd]

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The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpac - Stenebo, Stenebo, John
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Stenebo, Stenebo, John:
The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpac - Taschenbuch

2010, ISBN: 1906142750

ID: 19899103549

[EAN: 9781906142759], Neubuch, [PU: Gibson Square Books]

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Details zum Buch
The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant
Autor:

Stenebo, John Stenebo

Titel:

The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant

ISBN-Nummer:

1906142750

Exposes the darker side of IKEA. Stenebo was IKEA director for 20 years, and director of the first UK IKEA store in Leeds. Here he explains how the company falls short of its green ideals, and details the nepotism and murky financial dealings behind the flat packed icon.

Detailangaben zum Buch - The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant


EAN (ISBN-13): 9781906142759
ISBN (ISBN-10): 1906142750
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: GIBSON SQUARE
Gewicht: 0,335 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.07.2010 12:50:18
Buch zuletzt gefunden am 15.09.2016 09:21:52
ISBN/EAN: 1906142750

ISBN - alternative Schreibweisen:
1-906142-75-0, 978-1-906142-75-9

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