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The New Influencers: A Marketer's Guide to the New Social Media (Books to Build Your) - Paul Gillin
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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed. blogging and blogs,business and finance,business and investing,business and management,computers and technology,direct,e-commerce,education and reference,industries and professions,marketing E-Commerce, Quill Driver Books

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[SR: 223998], Taschenbuch, [EAN: 9781884956942], Quill Driver Books, Quill Driver Books, Book, [PU: Quill Driver Books], Quill Driver Books, 58272011, Einzelhandel, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1327143031, E-commerce, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58278011, Web Marketing, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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[SR: 91094], Paperback, [EAN: 9781884956942], Quill Driver Books, U.S., Quill Driver Books, U.S., Book, [PU: Quill Driver Books, U.S.], Quill Driver Books, U.S., Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity...., 404216, E-business, 404214, E-Commerce, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269407, E-commerce, 404214, E-Commerce, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269420, Web Marketing, 404214, E-Commerce, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268230, Retail, 659910, Distribution, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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New Influencers - Taschenbuch

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Paperback, [PU: Quill Driver Books, U.S.], The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillins The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers e, Sales & Marketing

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ISBN: 9781884956942

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Explains the dynamics and influence of such social media as blogging, social networking, and podcasts and looks at the new ethics and behaviors that accompany social media and how corporations are exploiting these media to reach customers. A Marketer´s Guide to the New Social Media Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Quill Driver Books

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The New Influencers: A Marketer's Guide to the New Social Media (Books to Build Your Career by)
Autor:

Paul Gillin, Geoffrey A. Moore

Titel:

The New Influencers: A Marketer's Guide to the New Social Media (Books to Build Your Career by)

ISBN-Nummer:

1884956947

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillins The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog

Detailangaben zum Buch - The New Influencers: A Marketer's Guide to the New Social Media (Books to Build Your Career by)


EAN (ISBN-13): 9781884956942
ISBN (ISBN-10): 1884956947
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: LINDEN PUB CO INC
236 Seiten
Gewicht: 0,324 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.03.2010 22:20:51
Buch zuletzt gefunden am 02.08.2016 20:20:15
ISBN/EAN: 1884956947

ISBN - alternative Schreibweisen:
1-884956-94-7, 978-1-884956-94-2

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