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Kleinster Preis: 244.00 EUR, größter Preis: 244.00 EUR, Mittelwert: 244 EUR
Brands: Law, Practice and Precedents - Lawrence, Clive
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Lawrence, Clive:

Brands: Law, Practice and Precedents - gebunden oder broschiert

2008, ISBN: 1846611024, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9781846611025

Internationaler Buchtitel. In englischer Sprache. Verlag: Family Law Publications, 543 Seiten, L=249mm, B=160mm, H=33mm, Gew.=1066gr, [GR: I-LE - Legal Reference / Law Profession], [SW: - Law / Commercial / General], Gebunden Brands: Law, Practice and Precedents brings together in one place the principle bodies of UK law which affect creation, management, exploitation, and protection of brands. The book considers, with particular emphasis, the way in which these are used best to fulfill the branding objectives of organizations today. With eight detailed UK precedents, each with full explanatory material, plus case studies, Brands: Law, Practice and Precedents is a highly practical and unique publication. Contents include: what is a brand? --- legal aspects of brands: an overview --- background law --- creation strategies --- management strategies u protection strategies --- valuation and taxation of brands, goodwill, and intellectual property --- brand exploitation. The book also includes a CD-ROM containing the UK precedents.

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Brands: Law, Practice and Precedents
Autor:

Lawrence, Clive

Titel:

Brands: Law, Practice and Precedents

ISBN-Nummer:

1846611024

Brands: Law, Practice and Precedents brings together in one place the principle bodies of UK law which affect creation, management, exploitation, and protection of brands. The book considers, with particular emphasis, the way in which these are used best to fulfill the branding objectives of organizations today. With eight detailed UK precedents, each with full explanatory material, plus case studies, Brands: Law, Practice and Precedents is a highly practical and unique publication. Contents include: what is a brand? --- legal aspects of brands: an overview --- background law --- creation strategies --- management strategies u protection strategies --- valuation and taxation of brands, goodwill, and intellectual property --- brand exploitation. The book also includes a CD-ROM containing the UK precedents.

Detailangaben zum Buch - Brands: Law, Practice and Precedents


EAN (ISBN-13): 9781846611025
ISBN (ISBN-10): 1846611024
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: Family Law Publications
543 Seiten
Gewicht: 1,066 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 08.03.2011 09:04:18
Buch zuletzt gefunden am 08.03.2011 09:04:18
ISBN/EAN: 1846611024

ISBN - alternative Schreibweisen:
1-84661-102-4, 978-1-84661-102-5

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