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The American Television Industry (International Screen Industries) - Michael Curtin, Jane Shattuc
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Michael Curtin, Jane Shattuc:

The American Television Industry (International Screen Industries) - Taschenbuch

ISBN: 1844573370

[SR: 1026840], Paperback, [EAN: 9781844573370], British Film Institute, British Film Institute, Book, [PU: British Film Institute], British Film Institute, Towards the end of the 20th century, American television changed radically, as the three broadcasting networks that had dominated the medium for more than fifty years dramatically altered their business practices in response to social, cultural, and technological changes that encouraged industry practitioners rethink TV as we know it. Prior to these changes, the concept of 'watching television' in America was clear: the viewing of programmess beamed to a small screen in the family home, provided by three national networks with each program designed to hold the audiences' attention through each commercial break and on into the next show. Television was targeted at mass audiences using a well-worn formula of least offensive programming designed to promote network loyalty and ensure audience flow. Today, however, cable, satellite, video on demand (VOD), personal video recorders (PVR), and Internet distribution had altered the TV experience substantially. Viewers can now download programs and watch them on a tiny i-Pod while walking down a street or enjoy them on home theatre screens that rival the quality of the local multiplex. Unlike the first fifty years of television, today's major industry players can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies. Whereas the three broadcasting networks captured some 90% of the prime-time audience in 1978, today the five broadcast chains share less than 50% of the viewing audience. 'The American Television Industry' provides an overview of the transition from a half-century of oligopolistic market control and integrated production to an expanding array of programming services, content creators, and innovative products. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterized by niche programming services that are trying to, 68, Business, Finance & Law, 268091, Accounting, 659886, Biographies & Histories, 276808, Careers, 404214, E-Commerce, 268153, Economics, 275945, Law, 268290, Management, 268203, Personal Finance, 268179, Professional Finance, 659890, Reference & Education, 268314, Sales & Marketing, 268144, Small Business & Entrepreneurship, 1025612, Subjects, 266239, Books, 772162, Cultural History, 772188, Local & Urban History, 772192, London, 271405, Multicultural History, 65, History, 1025612, Subjects, 266239, Books, 275725, History & Criticism, 270584, Television, 73, Music, Stage & Screen, 1025612, Subjects, 266239, Books, 922510, Reference, 922508, History & Philosophy, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496722, Television, 496718, Media & Communication Industries, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The American Television Industry (International Screen Industries) - Michael Curtin, Jane Shattuc
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Michael Curtin, Jane Shattuc:

The American Television Industry (International Screen Industries) - Taschenbuch

ISBN: 1844573370

[SR: 1026840], Paperback, [EAN: 9781844573370], British Film Institute, British Film Institute, Book, [PU: British Film Institute], British Film Institute, Towards the end of the 20th century, American television changed radically, as the three broadcasting networks that had dominated the medium for more than fifty years dramatically altered their business practices in response to social, cultural, and technological changes that encouraged industry practitioners rethink TV as we know it. Prior to these changes, the concept of 'watching television' in America was clear: the viewing of programmess beamed to a small screen in the family home, provided by three national networks with each program designed to hold the audiences' attention through each commercial break and on into the next show. Television was targeted at mass audiences using a well-worn formula of least offensive programming designed to promote network loyalty and ensure audience flow. Today, however, cable, satellite, video on demand (VOD), personal video recorders (PVR), and Internet distribution had altered the TV experience substantially. Viewers can now download programs and watch them on a tiny i-Pod while walking down a street or enjoy them on home theatre screens that rival the quality of the local multiplex. Unlike the first fifty years of television, today's major industry players can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies. Whereas the three broadcasting networks captured some 90% of the prime-time audience in 1978, today the five broadcast chains share less than 50% of the viewing audience. 'The American Television Industry' provides an overview of the transition from a half-century of oligopolistic market control and integrated production to an expanding array of programming services, content creators, and innovative products. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterized by niche programming services that are trying to, 68, Business, Finance & Law, 268091, Accounting, 659886, Biographies & Histories, 276808, Careers, 404214, E-Commerce, 268153, Economics, 275945, Law, 268290, Management, 268203, Personal Finance, 268179, Professional Finance, 659890, Reference & Education, 268314, Sales & Marketing, 268144, Small Business & Entrepreneurship, 1025612, Subjects, 266239, Books, 772162, Cultural History, 772188, Local & Urban History, 772192, London, 271405, Multicultural History, 65, History, 1025612, Subjects, 266239, Books, 275725, History & Criticism, 270584, Television, 73, Music, Stage & Screen, 1025612, Subjects, 266239, Books, 922510, Reference, 922508, History & Philosophy, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496722, Television, 496718, Media & Communication Industries, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The American Television Industry - Michael Curtin, Jane Shattuc
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ISBN: 9781844573370

ID: 9781844573370

In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many 'new media' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world's most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many 'new media' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world's most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and services dominated by a handful of major conglomerates. Viewers can now access hundreds of channels at all hours of the day and can search and select from hundreds of thousands of individual programmes on video and Internet services. This diversity has fragmented the size of television audiences and transformed relationships between viewers and television companies. Unlike the first fifty years of television, today's industry leaders can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies. The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising and distribution. Michael Curtin and Jane Shattuc outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods and cell phones. The book analyses the Books, Performing Arts~~Television~~History & Criticism, American-Television-Industry~~Michael-Curtin, 1017062, The American Television Industry, Michael Curtin, Jane Shattuc, 1844573370, BFI Publishing, , , , , BFI Publishing

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Paperback, [PU: British Film Institute], The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends., Radio & Television Industry

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The American Television Industry (International Screen Industries) - Michael Curtin; Jane Shattuc
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Michael Curtin; Jane Shattuc:
The American Television Industry (International Screen Industries) - Taschenbuch

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The American Television Industry
Autor:

Curtin, Michael; Shattuc, Jane

Titel:

The American Television Industry

ISBN-Nummer:

1844573370

Survey of the landscape, major players and key issues affecting the US TV industry.

Detailangaben zum Buch - The American Television Industry


EAN (ISBN-13): 9781844573370
ISBN (ISBN-10): 1844573370
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: BRITISH FILM INST % INDIA
202 Seiten
Gewicht: 0,386 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.03.2010 04:56:51
Buch zuletzt gefunden am 27.05.2015 18:15:14
ISBN/EAN: 1844573370

ISBN - alternative Schreibweisen:
1-84457-337-0, 978-1-84457-337-0

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