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Selling Solar - Miller, Damian
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ISBN: 9781844075188

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To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges - and opportunities - are immense. Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the 21st century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated? Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analysing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later. Business Business eBook, Taylor and Francis

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[EAN: 9781844075188], Neubuch, Science|Energy, Technology|Power Resources, Hardcover. To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The c.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 306 pages. 0.658, [PU: Earthscan]

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Selling Solar: The Diffusion of Renewable Energy in Emerging Markets - Miller,Damian
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Selling Solar: The Diffusion of Renewable Energy in Emerging Markets - gebunden oder broschiert

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Selling Solar: The Diffusion of Renewable Energy in Emerging Markets - Damian Miller
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Selling Solar: The Diffusion of Renewable Energy in Emerging Markets Selling-Solar~~Damian-Miller Science/Tech>Engineering>Energy Engr Hardcover, Taylor & Francis

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Details zum Buch
Selling Solar
Autor:

Miller, Damian

Titel:

Selling Solar

ISBN-Nummer:

1844075184

To solve the looming climate change crisis, the world will need to make a profound technological shift to cleaner sources of energy. One technology that has enormous potential, especially in rural areas of many emerging markets, is solar photovoltaic technology for electricity. And yet, the progress of this technology has been disappointingly slow since its introduction in the 1980s. In Selling Solar the author seeks to explain why this has been the case, arguing that the market for solar has been ready for the last decade, it just took time for entrepreneurial firms to pioneer this new business, and for the right policies to take shape to encourage and support them. Once that happened, diffusion ramped up leading to the beginning of what can truly be called a solar revolution. The author draws on the compelling, but often overlooked, literature on innovation diffusion to guide the analysis. Such literature has tremendous applicability to understanding the up-take of solar energy, as it does to the up-take of other green innovations. The author then adds to this literature, by drawing in the transformative impact of entrepreneurs and their firms. Selling Solar puts business at the centre of its analysis, as the pivotal agent that will drive change, but also recognizes that business responds to incentives set by policy. The author reviews which policies have and have not worked for solar in emerging markets. He concludes by calling on market mechanisms, such as carbon markets, to be made to work for solar, and considers the broader lessons for clean energy diffusion.

Detailangaben zum Buch - Selling Solar


EAN (ISBN-13): 9781844075188
ISBN (ISBN-10): 1844075184
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: Earthscan
240 Seiten
Gewicht: 0,656 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 10.12.2009 17:25:00
Buch zuletzt gefunden am 04.08.2016 14:33:45
ISBN/EAN: 1844075184

ISBN - alternative Schreibweisen:
1-84407-518-4, 978-1-84407-518-8

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