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Treasure Hunt: Inside the Mind of the New Consumer - Silverstein, Michael; Butman, John
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Silverstein, Michael; Butman, John:

Treasure Hunt: Inside the Mind of the New Consumer - gebunden oder broschiert

2006, ISBN: 1591841232

ID: 1036374455

[EAN: 9781591841234], usado, como novo, [PU: Portfolio], CONSUMER BEHAVIOR MARKETING SUCCESS IN PSYCHOLOGY ORGANIZATION ATTITUDES MICHAEL SILVERSTEIN JOHN BUTMAN TREASURE HUNT INSIDE MIND PSYCHE OF NEW, Jacket, New / Unread condition. NO remainder marks or price clippings. Price inside dustcover: $26.95. Number line: 10 9 8 7 6 5 4 3 2 1 - 267 pages. NO writing, marks or tears. - Synopsis A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend her $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts. it's the one closest to her parking spot. In his research with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom hardware to beauty products. But Trading Up only revealed part of the story of the new consumer. The same middle class consumers who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. Silverstein's new book explains how the new consumer approaches bargain hunting, and how even the most mundane shopping - for things like paper towels and pet food -- have become an adventure rather than a tedious chore. It turns out that, in just about every consumer category, both the high end and the low end are growing and innovation rich. Many middle class consumers gladly spend $5.00 a day for a vente Starbucks latte; others spend 40 cents a day on home brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. Treasure Hunt explains the success of companies as diverse as Dollar General, LG, H. E. Butt, Ebay, Commerce Bank, and Tchibo. Beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while staying away from the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And, like General Motors or Sears in recent years, your tried-and-true marketing strategies will go into a severe stall. Treasure Hunt takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant business classic, this book is an essential guide to the moods and habits of the constantly changing consumer. - Table of Contents 1The bifurcating market1 2The new middle-class consumer26 3Cheap is good61 4Spanning the poles88 5All treasure, all the time108 6When the calculus shifts132 7In a pickle161 8Nickels and dimes184 9Left in the dust?208 10Taking action226

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Treasure Hunt: Inside the Mind of the New Consumer - Silverstein, Michael; Butman, John
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Silverstein, Michael; Butman, John:

Treasure Hunt: Inside the Mind of the New Consumer - gebunden oder broschiert

2006, ISBN: 9781591841234

ID: 156026109

Portfolio, 2006 New / Unread condition. NO remainder marks or price clippings. Price inside dustcover: $26.95. Number line: 10 9 8 7 6 5 4 3 2 1 - 267 pages. NO writing, marks or tears. - Synopsis A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend her $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts... it's the one closest to her parking spot. In his research with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom hardware to beauty products. But Trading Up only revealed part of the story of the new consumer. The same middle class consumers who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. Silverstein's new book explains how the new consumer approaches bargain hunting, and how even the most mundane shopping - for things like paper towels and pet food -- have become an adventure rather than a tedious chore. It turns out that, in just about every consumer category, both the high end and the low end are growing and innovation rich. Many middle class consumers gladly spend $5.00 a day for a vente Starbucks latte; others spend 40 cents a day on home brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. Treasure Hunt explains the success of companies as diverse as Dollar General, LG, H. E. Butt, , Commerce Bank, and Tchibo. Beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while staying away from the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And, like General Motors or Sears in recent years, your tried-and-true marketing strategies will go into a severe stall. Treasure Hunt takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant business classic, this book is an essential guide to the moods and habits of the constantly changing consumer. - Table of Contents 1. Hard Cover. As New/As New. 8vo - over 7¾" - 9¾" tall., Portfolio, 2006

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Treasure Hunt: Inside the Mind of the New Global Consumer - Silverstein, Michael / Butman, John
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Treasure Hunt: Inside the Mind of the New Global Consumer - gebrauchtes Buch

ISBN: 9781591841234

ID: 7259544

The essential follow-up to the "BusinessWeek" bestseller "Trading Up" A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend her $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts... it's the one closest to her parking spot. In his research with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller "Trading Up," has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom hardware to beauty products. But "Trading Up" only revealed part of the story of the new consumer. The same middle class consumers who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. Silverstein's new book explains how the new consumer approaches bargain hunting, and how even the most mundane shopping a for things like paper towels and pet food -- have become an adventure rather than a tedious chore. It turns out that, in just about every consumer category, both the high end and the low end are growing and innovation rich. Many middle class consumers gladly spend $5.00 a day for a vente Starbucks latte; others spend 40 cents a day on home brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. Treasure Hunt explains the success of companies as diverse as Dollar General, LG, H. E. Butt, Ebay, Commerce Bank, and Tchibo. Beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while staying away from the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And, like General Motors or Sears in recent years, your tried-and-true marketing strategies will go into a severe stall. "Treasure Hunt" takes us into the homes of real people making real decisions, and into the CEO's offices of innovati Treasure Hunt: Inside the Mind of the New Global Consumer Silverstein, Michael / Butman, John, Portfolio

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Treasure Hunt - Butman, John; Silverstein, Michael J.
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ISBN: 9781591841234

ID: 289631

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up , has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer. Business Business eBook, Penguin Publishing Group

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Treasure Hunt: Inside the Mind of the New Consumer - Michael J. Silverstein; John Butman
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Michael J. Silverstein; John Butman:
Treasure Hunt: Inside the Mind of the New Consumer - gebrauchtes Buch

ISBN: 1591841232

ID: 4088316

The essential follow-up to the?BusinessWeek?bestseller?Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller?Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But?Trading Up?revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. business and investing,consumer behavior,education and reference,marketing,marketing and sales,research Marketing & Sales, Portfolio Hardcover

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Treasure Hunt: Inside the Mind of the New Global Consumer
Autor:

Silverstein, Michael

Titel:

Treasure Hunt: Inside the Mind of the New Global Consumer

ISBN-Nummer:

1591841232

The essential follow-up to the "BusinessWeek" bestseller "Trading Up" looks at an important countertrend: how middle-income consumers have gotten better than ever at finding bargains in some areas to trade up in other categories.

Detailangaben zum Buch - Treasure Hunt: Inside the Mind of the New Global Consumer


EAN (ISBN-13): 9781591841234
ISBN (ISBN-10): 1591841232
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: Portfolio
267 Seiten
Gewicht: 0,467 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.06.2007 11:08:09
Buch zuletzt gefunden am 24.11.2016 08:26:05
ISBN/EAN: 1591841232

ISBN - alternative Schreibweisen:
1-59184-123-2, 978-1-59184-123-4

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