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The Big Moo: Stop Trying To Be Perfect And Start Being Remarkable - Seth The Group Of 33
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The Big Moo: Stop Trying To Be Perfect And Start Being Remarkable - neues Buch

2003, ISBN: 9781591841036

ID: 978159184103

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!”But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations. Seth The Group Of 33, Books, Business and Finance, Marketing and Sales, The Big Moo: Stop Trying To Be Perfect And Start Being Remarkable Books>Business and Finance>Marketing and Sales, Penguin Publishing Group

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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable - Godin, Seth
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2003, ISBN: 9781591841036

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33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, theyare petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things theyave always done. In 2003, Seth Godinas "Purple Cow" challenged organizations to become remarkableato drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the "Business-Week" bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, aThatas not good enough. We need to create a big moo a But "how" do you create a big mooaan insight so astounding that people canat help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the worldas best vacuum cleaner (Dyson)? Godin worked with thirty-two of the worldas smartest thinkers to answer this critical question. And the teamawith the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on boarda created an incredibly useful book thatas fun to read and perfect for groups to share, discuss, and apply. "The Big Moo" is a simple book in the tradition of "Fish" and "Donat Sweat the Small Stuff." Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations. The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Godin, Seth, Portfolio

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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable - The Group of 33
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable - gebrauchtes Buch

2003

ISBN: 1591841038

ID: 4303969

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!" But how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board-created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing yo accounting,accounting and finance,advertising,business and investing,ethics,leadership,management,management and leadership,marketing,marketing and sales Marketing & Sales, Portfolio

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The Big Moo - Godin, Seth; The Group of 33
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The Big Moo - neues Buch

2003, ISBN: 9781591841036

ID: 275437

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkableto drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, That's not good enough. We need to create a big moo! But how do you create a big mooan insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the teamwith the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on boardcreated an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff . Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations. Business Business eBook, Penguin Publishing Group

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Big Moo - Seth Godin
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Seth Godin:
Big Moo - Taschenbuch

2005, ISBN: 9781591841036

ID: 6719846

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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Autor:

GODIN, SETH (EDITOR),

Titel:

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

ISBN-Nummer:

1591841038

In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply.

Detailangaben zum Buch - The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable


EAN (ISBN-13): 9781591841036
ISBN (ISBN-10): 1591841038
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: Portfolio
183 Seiten
Gewicht: 0,249 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.06.2007 11:04:23
Buch zuletzt gefunden am 17.09.2016 21:36:42
ISBN/EAN: 1591841038

ISBN - alternative Schreibweisen:
1-59184-103-8, 978-1-59184-103-6

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