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Communication and Channel Systems in Tourism Marketing - Muzaffer Uysal, Daniel Fesenmaier
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Muzaffer Uysal, Daniel Fesenmaier:

Communication and Channel Systems in Tourism Marketing - gebunden oder broschiert

ISBN: 1560245808

[SR: 10401027], Hardcover, [EAN: 9781560245803], Routledge, Routledge, Book, [PU: Routledge], Routledge, What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing. , 2581, Economics, 2739, Commerce, 2583, Comparative, 2585, Development & Growth, 2586, Econometrics, 2587, Economic Conditions, 2589, Economic History, 2588, Economic Policy & Development, 1043856, Environmental Economics, 2591, Free Enterprise, 2595, Labor & Industrial Relations, 2596, Macroeconomics, 2597, Microeconomics, 2598, Money & Monetary Policy, 2599, Public Finance, 2602, Theory, 1043858, Unemployment, 2603, Urban & Regional, 3, Business & Investing, 1000, Subjects, 283155, Books, 2636, Hospitality, Travel & Tourism, 2624, Industries & Professions, 3, Business & Investing, 1000, Subjects, 283155, Books, 2648, Information Management, 2624, Industries & Professions, 3, Business & Investing, 1000, Subjects, 283155, Books, 16233451, Service, 2624, Industries & Professions, 3, Business & Investing, 1000, Subjects, 283155, Books, 11970, Words, Language & Grammar, 11972, Alphabet, 11973, Braille, 11975, Communication, 11977, Etymology, 11981, Grammar, 11983, Handwriting, 11986, Linguistics, 11990, Phonetics & Phonics, 541648, Public Speaking, 11994, Reading Skills, 11996, Reference, 11998, Rhetoric, 12000, Semantics, 12002, Speech, 12004, Spelling, 12006, Study & Teaching, 12008, Translating, 12013, Vocabulary, Slang & Word Lists, 21, Education & Reference, 1000, Subjects, 283155, Books

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Communication and Channel Systems in Tourism Marketing - Muzaffer Uysal, Daniel Fesenmaier
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Muzaffer Uysal, Daniel Fesenmaier:

Communication and Channel Systems in Tourism Marketing - gebunden oder broschiert

ISBN: 1560245808

[SR: 10401027], Hardcover, [EAN: 9781560245803], Routledge, Routledge, Book, [PU: Routledge], Routledge, What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing. , 2581, Economics, 2739, Commerce, 2583, Comparative, 2585, Development & Growth, 2586, Econometrics, 2587, Economic Conditions, 2589, Economic History, 2588, Economic Policy & Development, 1043856, Environmental Economics, 2591, Free Enterprise, 2595, Labor & Industrial Relations, 2596, Macroeconomics, 2597, Microeconomics, 2598, Money & Monetary Policy, 2599, Public Finance, 2602, Theory, 1043858, Unemployment, 2603, Urban & Regional, 3, Business & Investing, 1000, Subjects, 283155, Books, 2636, Hospitality, Travel & Tourism, 2624, Industries & Professions, 3, Business & Investing, 1000, Subjects, 283155, Books, 2648, Information Management, 2624, Industries & Professions, 3, Business & Investing, 1000, Subjects, 283155, Books, 16233451, Service, 2624, Industries & Professions, 3, Business & Investing, 1000, Subjects, 283155, Books, 11970, Words, Language & Grammar, 11972, Alphabet, 11973, Braille, 11975, Communication, 11977, Etymology, 11981, Grammar, 11983, Handwriting, 11986, Linguistics, 11990, Phonetics & Phonics, 541648, Public Speaking, 11994, Reading Skills, 11996, Reference, 11998, Rhetoric, 12000, Semantics, 12002, Speech, 12004, Spelling, 12006, Study & Teaching, 12008, Translating, 12013, Vocabulary, Slang & Word Lists, 21, Education & Reference, 1000, Subjects, 283155, Books

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What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing. Business Business eBook, Taylor and Francis

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Communication and Channel Systems in Tourism Marketing - Uysal, Muzaffer Fesenmaier, Daniel
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Uysal, Muzaffer Fesenmaier, Daniel:
Communication and Channel Systems in Tourism Marketing - gebunden oder broschiert

ISBN: 9781560245803

[ED: Hardcover], [PU: HAWORTH PR INC], What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.Versandfertig in über 4 Wochen

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Communication and Channel Systems in Tourism Marketing
Autor:

Uysal, Muzaffer; Fesenmaier, Daniel

Titel:

Communication and Channel Systems in Tourism Marketing

ISBN-Nummer:

1560245808

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.

Detailangaben zum Buch - Communication and Channel Systems in Tourism Marketing


EAN (ISBN-13): 9781560245803
ISBN (ISBN-10): 1560245808
Gebundene Ausgabe
Erscheinungsjahr: 1994
Herausgeber: HAWORTH PR INC
276 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 02.02.2008 10:40:41
Buch zuletzt gefunden am 25.08.2016 20:14:10
ISBN/EAN: 1560245808

ISBN - alternative Schreibweisen:
1-56024-580-8, 978-1-56024-580-3

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