. .
Deutsch
Deutschland
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.com

Dieses Buch teilen auf…
..?
Buchtipps
Aktuelles
Tipp von eurobuch.com
FILTER
- 0 Ergebnisse
Kleinster Preis: 5.36 EUR, größter Preis: 15.04 EUR, Mittelwert: 9.21 EUR
Management of New Product Launches and Other Marketing Projects - Michael W. Lodato Ph.D.
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Michael W. Lodato Ph.D.:

Management of New Product Launches and Other Marketing Projects - Taschenbuch

ISBN: 1434390845

[SR: 261469], Paperback, [EAN: 9781434390844], AuthorHouse, AuthorHouse, Book, [PU: AuthorHouse], AuthorHouse, A big percentage of marketing and sales work can and should be done as projects. These are jobs where a "specific" product, system or other deliverable must be produced by a "specific" date within a "specific" budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date: the product itself including packaging, documentation and demonstration packages product support, including trained people and tools for customer support, broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows focused promotion efforts such as telemarketing, direct mail and seminars fully-trained salespeople to meet sales goals, guided by a sales management process a sales support organization ready to handle lead management pricing schedules along with contract terms and conditions marketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch. It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdownstructures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects., 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

gebrauchtes bzw. antiquarisches Buch Amazon.co.uk
betterworldbooks
Gebraucht Versandkosten:Europa Zone 1: GBP 5,48 pro Produkt. (EUR 6.75)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Management of New Product Launches and Other Marketing Projects - Michael W. Lodato Ph.D.
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Michael W. Lodato Ph.D.:

Management of New Product Launches and Other Marketing Projects - Taschenbuch

ISBN: 1434390845

[SR: 261469], Paperback, [EAN: 9781434390844], AuthorHouse, AuthorHouse, Book, [PU: AuthorHouse], AuthorHouse, A big percentage of marketing and sales work can and should be done as projects. These are jobs where a "specific" product, system or other deliverable must be produced by a "specific" date within a "specific" budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date: the product itself including packaging, documentation and demonstration packages product support, including trained people and tools for customer support, broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows focused promotion efforts such as telemarketing, direct mail and seminars fully-trained salespeople to meet sales goals, guided by a sales management process a sales support organization ready to handle lead management pricing schedules along with contract terms and conditions marketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch. It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdownstructures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects., 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

Neues Buch Amazon.co.uk
SourceMediaUK
Neuware Versandkosten:Europa Zone 1: GBP 5,48 pro Produkt. (EUR 6.75)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Management of New Product Launches and Other Marketing Projects - Michael W. Lodato Ph.D.
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Michael W. Lodato Ph.D.:
Management of New Product Launches and Other Marketing Projects - Taschenbuch

ISBN: 1434390845

[SR: 243509], Taschenbuch, [EAN: 9781434390844], AuthorHouse, AuthorHouse, Book, [PU: AuthorHouse], AuthorHouse, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 4700011031, Bücher, 307014031, 50% Reduziert, 303001031, Produkte, 303000031, 307706031, Buch, 303001031, Produkte, 303000031

gebrauchtes bzw. antiquarisches Buch Amazon.de (Intern...
betterworldbooks__
Gebraucht Versandkosten:Innerhalb EU, Schweiz und Liechtenstein (soferne Lieferung möglich) (EUR 3.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Management of New Product Launches and Other Marketing Projects - Michael W. Lodato Ph. D.
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Michael W. Lodato Ph. D.:
Management of New Product Launches and Other Marketing Projects - neues Buch

ISBN: 9781434390844

ID: 115915801

Management of New Product Launches and Other Marketing Projects Management of New Product Launches and Other Marketing Projects Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Authorhouse

Neues Buch Thalia.de
No. 16146882 Versandkosten:, Versandfertig in 1 - 2 Wochen, DE (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Management of New Product Launches and Other Marketing Projects
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Management of New Product Launches and Other Marketing Projects - neues Buch

ISBN: 9781434390844

ID: Dfe57cabba777cc47e66cd590e254b7bd

Van dit artikel (9781434390844 / Management of New Product Launches and Other Marketing Projects) is nog geen omschrijving beschikbaar. NL true, [PU: AuthorHouse]

Neues Buch Studystore.nl
studystore.nl
new Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

< zum Suchergebnis...
Details zum Buch
Management of New Product Launches and Other Marketing Projects
Autor:

Lodato Ph. D. , Michael W.

Titel:

Management of New Product Launches and Other Marketing Projects

ISBN-Nummer:

1434390845

Detailangaben zum Buch - Management of New Product Launches and Other Marketing Projects


EAN (ISBN-13): 9781434390844
ISBN (ISBN-10): 1434390845
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: AUTHORHOUSE
148 Seiten
Gewicht: 0,227 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 01.12.2008 17:55:41
Buch zuletzt gefunden am 30.07.2016 14:43:28
ISBN/EAN: 1434390845

ISBN - alternative Schreibweisen:
1-4343-9084-5, 978-1-4343-9084-4

< zum Suchergebnis...
< zum Archiv...
Benachbarte Bücher