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Planet Google: One Company's Audacious Plan to Organize Everything We Know - Stross, Randall
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Planet Google: One Company's Audacious Plan to Organize Everything We Know - gebrauchtes Buch

ISBN: 9781416546962

ID: 6236619

Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed "New York Times" columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us? As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion. Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks. The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests? Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large. Planet Google: One Company's Audacious Plan to Organize Everything We Know Stross, Randall, Free Press

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Planet Google - Stross, Randall
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ISBN: 9781416546962

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Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us? As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion. Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks. The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests? Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large. Business Business eBook, Free Press

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Planet Google: One Company's Audacious Plan to Organize Everything We Know - Randall Stross
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ISBN: 9781416546962

ID: 978141654696

In this spellbinding behind-the-scenes look, Stross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel (Publishers Weekly, starred review). Based on unprecedented access to the Googleplex, Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of all the world’s information, including its users’ most personal information. New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous Don’t Be Evil mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become. Randall Stross, Books, Business and Finance, Planet Google: One Company's Audacious Plan to Organize Everything We Know Books>Business and Finance, Free Press

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One Company's Audacious Plan to Organize Everything We Know A New York Times columnist and author of eBoys draws on interviews with Google's CEO and the heads of its newest businesses to trace the story of the company's ambitions and influence, covering such topics as its acquisition of YouTube to its role in reshaping business and culture. Reprint. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-4165-4696-2, Free Spirit Publishing

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Planet Google: One Company's Audacious Plan to Organize Everything We Know
Autor:

Stross, Randall

Titel:

Planet Google: One Company's Audacious Plan to Organize Everything We Know

ISBN-Nummer:

1416546960

Randall Stross writes the "New York Times" column Digital Domain and is professor of business at San Jose State University. He is the author of several critically acclaimed books, including "The Wizard of Menlo Park," "eBoys," and "The Microsoft Way." He lives in Burlingame, California.

Detailangaben zum Buch - Planet Google: One Company's Audacious Plan to Organize Everything We Know


EAN (ISBN-13): 9781416546962
ISBN (ISBN-10): 1416546960
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: FREE PR
275 Seiten
Gewicht: 0,259 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 23.11.2009 17:22:16
Buch zuletzt gefunden am 18.11.2016 12:51:43
ISBN/EAN: 1416546960

ISBN - alternative Schreibweisen:
1-4165-4696-0, 978-1-4165-4696-2

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