. .
Deutsch
Deutschland
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.com

Dieses Buch teilen auf…
..?
Buchtipps
Aktuelles
Tipp von eurobuch.com
FILTER
- 0 Ergebnisse
Kleinster Preis: 3.19 EUR, größter Preis: 44.63 EUR, Mittelwert: 16.75 EUR
Advertising Creative: Strategy, Copy, and Design - Thomas (Tom) B. Altstiel, Jean M. Grow
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Thomas (Tom) B. Altstiel, Jean M. Grow:

Advertising Creative: Strategy, Copy, and Design - Taschenbuch

2009, ISBN: 1412974917

[SR: 841926], Paperback, [EAN: 9781412974912], Sage Publications, Inc, Sage Publications, Inc, Book, [PU: Sage Publications, Inc], 2009-12-22, Sage Publications, Inc, Written in an accessible style, "Advertising Creative: Strategy, Copy, and Design" gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Key features of this title are as mentioned below. Media Writing - covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet. Sample Campaigns - contains current examples of promotional campaigns to illustrate key points of advertising. Student Creativity - provides exemplary work done by students to demonstrate high levels of creativity at the college level. Diversity - incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today's diverse world. Real-World Experience - includes real-life anecdotes, or 'War Stories', from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned. Words of Wisdom - uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter. Who's Who in the Industry - provides students with short biographies of professionals mentioned in the book. The 2nd edition also features: revised chapter organization that reflects changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on pr, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

Neues Buch Amazon.co.uk
EASYBOOKS DIRECT 1 :: DISPATCHED FROM OUR UK WAREHOUSE
Neuware Versandkosten:Europa Zone 1: GBP 5,48 pro Produkt.. Usually dispatched within 1-2 business days (EUR 6.75)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Advertising Creative: Strategy, Copy, and Design - Tom Altstiel, Jean Grow
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Tom Altstiel, Jean Grow:

Advertising Creative: Strategy, Copy, and Design - gebrauchtes Buch

ISBN: 9781412974912

ID: 328174436

Sage Publications, Inc. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Sage Publications, Inc

gebrauchtes bzw. antiquarisches Buch Biblio.com
Better World Books
Versandkosten: EUR 3.57
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Advertising Creative: Strategy, Copy, and Design - Tom Altstiel, Jean Grow
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Tom Altstiel, Jean Grow:
Advertising Creative: Strategy, Copy, and Design - gebrauchtes Buch

2010

ISBN: 1412974917

ID: 16944255000

[EAN: 9781412974912], Gebraucht, sehr guter Zustand, [PU: Sage Publications, Inc], Business & Economics|Advertising & Promotion, Great condition for a used book! Minimal wear.

gebrauchtes bzw. antiquarisches Buch Abebooks.de
Better World Books, Mishawaka, IN, U.S.A. [51315977] [Rating: 5 (von 5)]
NOT NEW BOOK Versandkosten: EUR 4.02
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Advertising Creative: Strategy, Copy, and Design - Altstiel, Thomas (Tom) B.; Grow, Jean M.
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Altstiel, Thomas (Tom) B.; Grow, Jean M.:
Advertising Creative: Strategy, Copy, and Design - Taschenbuch

ISBN: 9781412974912

ID: 893710800

Sage Publications, Inc. PAPERBACK. 1412974917 Like New Condition. . Fine., Sage Publications, Inc

gebrauchtes bzw. antiquarisches Buch Biblio.com
Cloud 9 Books
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Advertising Creative: Strategy, Copy, and Design - Thomas (Tom) B. Altstiel; Jean M. Grow
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Thomas (Tom) B. Altstiel; Jean M. Grow:
Advertising Creative: Strategy, Copy, and Design - Taschenbuch

2009, ISBN: 9781412974912

ID: 685640294

Sage Publications, Inc, 2009-10-13. Paperback. Good., Sage Publications, Inc, 2009-10-13

gebrauchtes bzw. antiquarisches Buch Biblio.com
BooksEntirely
Versandkosten: EUR 28.75
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

< zum Suchergebnis...
Details zum Buch
Advertising Creative
Autor:

Altstiel, Tom / Grow, Jean

Titel:

Advertising Creative

ISBN-Nummer:

1412974917

Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Key Features: Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today's diverse world Real-World Experience: Includes real-life anecdotes, or "War Stories," from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter Who's Who in the Industry: Provides students with short biographies of professionals mentioned in the book NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media) NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.

Detailangaben zum Buch - Advertising Creative


EAN (ISBN-13): 9781412974912
ISBN (ISBN-10): 1412974917
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Sage Publications Ltd.
368 Seiten
Gewicht: 0,748 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.11.2008 13:44:38
Buch zuletzt gefunden am 07.10.2016 09:20:41
ISBN/EAN: 1412974917

ISBN - alternative Schreibweisen:
1-4129-7491-7, 978-1-4129-7491-2

< zum Suchergebnis...
< zum Archiv...
Benachbarte Bücher