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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future - Alan Sklar
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Alan Sklar:

Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

EAN: 1400102197

[SR: 5411161], Audio CD, [EAN: 9781400102198], Audiobook, CD, Unabridged, Tantor Audio, Tantor Audio, Book, [PU: Tantor Audio], Tantor Audio, What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe-and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future - Patrick Hanlon, Alan Sklar
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Patrick Hanlon, Alan Sklar:

Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

EAN: 1400102197

[SR: 1912188], Audio CD, [EAN: 9781400102198], Audiobook, CD, Unabridged, Tantor Audio, Tantor Audio, Book, [PU: Tantor Audio], Tantor Audio, 13924811, General, 13924801, Business, 13911211, Audio CDs, 13901671, Audiobooks, 2205888011, Custom Stores, 1040638, Specialty Stores, 916520, Books, 13924841, Management, 13924801, Business, 13911211, Audio CDs, 13901671, Audiobooks, 2205888011, Custom Stores, 1040638, Specialty Stores, 916520, Books, 13924851, Sales, 13924801, Business, 13911211, Audio CDs, 13901671, Audiobooks, 2205888011, Custom Stores, 1040638, Specialty Stores, 916520, Books, 935790, Management, 935782, Management & Leadership, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935814, Advertising, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935828, Product Management, 935818, Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935836, Sales & Selling, 935840, Management, 935842, Techniques, 935832, Telemarketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952288, Management, 952280, Management & Leadership, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952330, Advertising, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952346, Product Management, 952334, Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952356, Sales & Selling, 952360, Management, 952362, Techniques, 952350, Telemarketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future - Patrick Hanlon, Alan Sklar
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Patrick Hanlon, Alan Sklar:
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

EAN: 1400102197

[SR: 3445549], Audio CD, [EAN: 9781400102198], Audiobook, CD, Ungekürzte Ausgabe, Tantor Audio, Tantor Audio, Book, [PU: Tantor Audio], Tantor Audio, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58328011, Verkauf, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Primal Branding: Create Zealots for Your Brand, Your Company and Your Future - Patrick Hanlon
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ISBN: 9781400102198

ID: 9781400102198

Primal Branding: Create Zealots for Your Brand, Your Company and Your Future Primal-Branding~~Patrick-Hanlon Books On CD Unabridge>CD Business UAB>CD Business UAB Audiobook (CD), Tantor Media, Inc.

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Primal Branding - Patrick Hanlon
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2006, ISBN: 9781400102198

ID: 7267307

Unabridged, Audio-CD, Audio/Hörbuch, [PU: Tantor Media, Inc]

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Details zum Buch
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Autor:

Hanlon, Patrick

Titel:

Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

ISBN-Nummer:

1400102197

Hanlon reveals seven definable assets, known as the primal code, that together construct the belief system that lies behind every successful brand. He shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.

Detailangaben zum Buch - Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future


EAN (ISBN-13): 9781400102198
ISBN (ISBN-10): 1400102197
Erscheinungsjahr: 2006
Herausgeber: TANTOR MEDIA INC
Gewicht: 0,218 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.03.2007 09:26:35
Buch zuletzt gefunden am 17.11.2016 19:02:54
ISBN/EAN: 1400102197

ISBN - alternative Schreibweisen:
1-4001-0219-7, 978-1-4001-0219-8

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